Comprehensive Brand Audit

Is your marketing not hitting the target? Is your team out of sync? Let our team do a deep dive into your systems and assets to streamline and optimize your communications. Get key insights to distinguish your brand’s unique selling point, vision, strategy, and marketing communication channels so you exceed your goals.

Analyze, Strategize, Research.

Analysis and strategy must come first if you want to captivate audiences with your brand message. If you believe in what you do, knowing everything you can about the market and its customers is pivotal to hit your goals. Who are they? What are they frustrated with? Why should they care about you (they won’t unless you care about them, first)? How should you dazzle them? What’s the best way to package your value?

Our Process

We will walk you through phases of interviews, conduct a comprehensive deep-dive analysis, and provide strategic recommendations tailored to elevate your brand’s potential in as little as 30 days. Our transformative Brand Audit includes the following key elements:

1. Deep Dive & Assessment

Our team will take a deep dive into your ethos of communications — from your visuals & messaging to your technical platforms. We’ll comb through recent campaigns and future goals as we leverage our experience of over a decade of working with business of all sizes to streamline and optimize your practices. Typically this is about 1 week of discovery, reviews, and conversations with your team.

2. Communications Plan

Once we have a firm understanding of where you have been, where you’re going, and what your goals are, we tailor a custom communications plan that will serve as your roadmap for hitting your target. The plan will outline ideal custom profiles and preferred platforms, frequency, approximate ad spend that make sense for your team’s capacity and budget. We can also help you implement it!

3. Website Audit

Your website is an important aspect of your brand, one that can be a curated experience for a potential customer — an not all website are built the same. Our specialist will review the site for both user experience issues as well as technical stats such as speed, ranking, mobile issues, keywords, and domain authority. We’ll make recommendations based on data and insight that we enable your brand to stand apart.

Why Start Here

Set your business up for success by investing time upfront to gain insights, understand your target audience, and develop a solid strategy. It’s the key to unlocking effective campaigns, maximizing ROI, and avoiding costly mistakes. We’ll require open, honest conversation about your pain points including all the data at your fingertips so together, we can truly align your communication strategy.

Audit
Analyze
Mapping
Strategy
Audit
Analyze
Mapping
Strategy
Rethink

Jacqueline Pinto Fine Jewelry

Nicklaus Children’s Hospital | Victor Center

University of Miami

Doctors HealthCare Plans Inc.

Prepare for take off

If you’re currently exploring brand strategy for your business, start by speaking with Brand Poets. We power success for clients nationwide.

Thanks for contacting us!

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