University of Miami

The Challenge:

Conceptualize and produce videos, brochures, postcards and digital media graphics to show the depth and breadth of the University’s DCIE programs, Summer Programs and Intensive English Program.

After creating an extensive brochure for the University of Miami Division of Continuing and International Education in 2016, Brand Poets was called upon once again to conceptualize, produce and deliver an informative and empowering 2-minute video that gives viewers a sense of the variety and diversity of programs offered, the DCIE mission, and its global impact. The Brand Poets team crafted the script, coordinated all aspects of video production, and delivered the final product for use on the University of Miami website and on various social media channels.

What did we do?

Script Writing
Video & Animation
Collateral
Brand Identity
Digital Strategy
Social Media

Celebrating 65 years of the Intensive English Program banner at the University of Miami, displayed among trees in a landscaped park setting.

Brochure showcasing University of Miami Division of Continuing and International Education programs, featuring diverse students and statistics, emphasizing educational opportunities and global impact.

Brochure and postcards for the University of Miami's Summer Scholars Program, featuring diverse student activities, program details, and branding elements from the Division of Continuing and International Education.

University of Miami Division of Continuing and International Education postcard highlighting the Customized Language Instruction Program, featuring program details, course formats, and contact information.

University of Miami Division of Continuing and International Education postcard promoting Spanish Language Programs for professionals, featuring a healthcare professional in scrubs, with text highlighting course objectives for improving Spanish communication skills in medical contexts.

Woman smiling at a desk, promoting University of Miami's Spanish Language Programs, featuring "Business Spanish" course details, with emphasis on conversational fluency and practical applications in professional settings.

Postcard for University of Miami's Pre-Master's English Program, featuring program details and objectives, emphasizing intensive English training for international students preparing for graduate studies at the Miami Business School.

Students engaged in learning during the Pre-Master's English Program at the University of Miami's Division of Continuing and International Education, featuring a diverse group with focus on academic materials.

University of Miami Division of Continuing and International Education Law Certificate Program postcard featuring a smiling woman, program details including reading, writing, and speaking skills for international law students, and contact information for inquiries.

Other Educational Branding & Video Projects by Brand Poets

Palmer Trinity School

The Institute for Global Learning

Methodica Learning

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Brand Poets: Elevating Educational Branding

Brand Poets specializes in crafting impactful branding strategies tailored for educational institutions, with a particular focus on the University of Miami. Our approach combines creativity and strategic insight to elevate the visibility and appeal of educational programs, ensuring they resonate with prospective students and stakeholders alike.

Through our collaboration with the University of Miami, we have demonstrated our ability to deliver compelling narratives and visual content that highlight the unique offerings of their Division of Continuing and International Education. Our work not only enhances brand recognition but also fosters engagement and interest in the diverse educational opportunities available.

Our Approach to Educational Marketing

At Brand Poets, our approach to educational marketing is rooted in understanding the specific needs and challenges faced by institutions. We employ a blend of storytelling, visual design, and strategic messaging to create marketing materials that effectively communicate the value of educational programs.

By leveraging data-driven insights and user feedback, we ensure that our branding strategies align with the goals of educational institutions. This includes producing high-quality videos, brochures, and digital content that not only inform but also inspire action among potential students and their families.

Case Study: University of Miami's DCIE Programs

This case study details our collaborative project with the University of Miami's Division of Continuing and International Education, where we conceptualized and produced a 2-minute video along with a series of postcards. The goal was to showcase the diversity and depth of their educational offerings.

Through this project, we faced unique challenges, including the need to convey complex information in an engaging format. Our solution involved meticulous planning, creative scripting, and high-quality production techniques, resulting in a final product that effectively captured the essence of the DCIE mission and its global impact.

Visual Storytelling in Education

Visual storytelling is a powerful tool in educational marketing, as it allows institutions to convey their message in a more engaging and relatable manner. At Brand Poets, we harness the power of video and imagery to create narratives that resonate with viewers and enhance their understanding of educational programs.

By integrating compelling visuals with strategic messaging, we help educational institutions like the University of Miami connect with their audience on a deeper level. This approach not only improves brand perception but also drives enrollment and engagement by making educational content more accessible and appealing.