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Let’s Play the Name Game

Strategies for Naming Products & Businesses When it comes to branding your product or service, the logical place to start is the name. But if you’re not [...]

The Power of Local Search

Having a website has long been thought of as the key to doing business with the world. But most businesses aren’t global – they’re local – so [...]

Re Opening The Right Way

At the start of the COVID-19 pandemic, businesses large and small were scrambling to figure out how they would rise to the challenge of keeping customers safe. [...]

Let’s Talk About Text

SMS makes marketing more direct than ever If you’re anything like most people, your morning probably starts on the phone checking Facebook notifications, Twitter mentions and, of course, email. But how often do you actually open [...]

The Power of Brand Love

Brand loyalty isn't logical — it's emotional The well-known ad agency Saatchi & Saatchi often talks of creating “Lovemarks”, which is their way of saying that great brands need to bond with customers on an emotional [...]

Art of Pop Up

Sometimes it pays to not be permanent People love novelty. The food truck craze of the mid-2010s was built almost entirely on the novelty of, “Where will it be next?” Street tacos somehow taste better [...]

It’s a New Year. Is It Time for a New Brand?

“When do I know it’s time to rebrand?” We hear this question a lot, and there’s no one-size-fits-all answer. Businesses rebrand all the time for many different reasons. Maybe they’re expanding into new markets and [...]

Get Boosted: The Art of Paid Social Media

A funny thing happens when you minimize the personal information you share with Instagram. You don’t see fewer ads. You see weird ads, from C-list influencers to crypto scams. And all of it is wildly [...]

The Business Marketing Power of YouTube

In case you weren’t sure, Google is the world’s largest search engine. But do you know who’s next? It ain’t Bing. YouTube is now the second largest search engine. When Google bought the video platform [...]

5 Rules for More E-ffective E-Marketing

We get far too many emails. We’re inundated with messaging, and our inbox bears the brunt of it. Even with our spam filters in overdrive, it’s a full-time job sorting through news bulletins, specials, promotions, [...]

Think Small to Maximize Your Marketing Efforts

As business owners, we spend much of our marketing time and dollars introducing customers to our brand in a “big” way. Exhibit A: Your website, with carefully curated stock imagery, a high-quality introductory video, and [...]

Create Your Niche in 3 Steps

You are a realtor, broker or sales associate ready to launch your brand. You have a stellar logo that a friend created for you, business cards designed and printed at VistaPrint, and a Wix website [...]

To Snap… or Not to Snap?

Snapchatters consist of about 173 million daily active users around the world, including some major corporations that have joined the platform to target the platform’s millennial demographic. All of those brands have a vested interest in the 17 to 24 demographic...Read More

Say No To Neutrality

Consumers today are constantly being bombarded with messages of social activism. It’s one invitation after another to join an endless tug-of-war....Read More

There’s Always a Strategy

A good story doesn’t just appear out of thin air. Stories are the backbone of all branding, forged and crafted into the ideal message for the product. Without them, marketing campaigns can fall flat...Read More

Just Pin It

Which outlet best communicates your message? Between Instagram, Twitter, LinkedIn, Facebook and Snapchat, the sky’s the limit for brand awareness and circulation...Read More

Boy or Girl?

Boys watch sports and drive fast cars; girls try on shoes and play with makeup. Girls like pink. Boys like blue. These broad, clichéd gender stereotypes...Read More

Why Not Wear It?

With tech companies pumping out new products each year or sometimes every couple of months, as it were the mode of receiving has shifted. "Wearables" is taking 2017 by storm...Read More

How To Fuel The Social Media Furnace

Each platform is unique with its “rules” while ever-changing algorithms make it more difficult to stay on top of the feed. Staying relevant is a full time job. Welcome to the modern world... Read More

Brand Awareness = Business Value

Considering a rebranding? How do you put a price tag on the value of your business? The very best strategic brands have one thing in common is a systems-based approach to the design of your brand...Read More

Stop Advertising and Start Telling Stories

You finally pulled the trigger and purchased a quarter page ad in a local newspaper or activated that Google AdWords account that has been dormant for months. You are bold and determined to get your brand seen by more eyeballs. Bravo. Now, what’s your story?...Read More

Scale Your Brand, Build A Better Business

A few years ago, a businessperson once told me, you are either making money or losing money. It’s a rather simple statement that made me question day-to-day tasks as well as our long-term strategy for growing the business...Read More

Build Your Personal Empire

If you are an entrepreneur, then you know that everyone is a potential client and that reputation matters. We have seen a person’s name turned into a verb, former models design furniture, or singers pitch perfume...Read More

Branding Should Be Fascinating

“Corporations don’t create brands. People do. In any crowded marketplace, you have to make a choice. Either have the largest marketing budget than your competitors or be the most fascinating”...Read More