blog 2018-02-13T14:57:55+00:00

How to Avoid Social Media Scams in the Oversharing Age

Social media has revolutionized our culture in myriad ways, drastically altering the way that companies interact with consumers. But advantages comes at a cost...Read More

“You Can’t Swipe It” & Other Reasons to Reconsider Print Marketing

Love it or hate it, digital marketing is a must for brands. But don't cross print off the list just yet....Read More

3 Misconceptions About Finding Your Brand Voice

Brand voice is the tone with which a brand speaks to its audience, and it determines every aspect of a company’s communication: website content, blog content, newsletters, social media posts, packaging, etc....Read More

Smart Cookies: Making the Case for Remarketing

Ever feel like you are being followed online? Welcome to remarketing - the online advertiser's tool use to follow-up with previous customers… or make a second attempt at a sale with visitors who failed to purchase...Read More

To Snap… or Not to Snap?

Snapchatters consist of about 173 million daily active users around the world, including some major corporations that have joined the platform to target the platform’s millennial demographic. All of those brands have a vested interest in the 17 to 24 demographic...Read More

When Free Content Pays Off—and When It Doesn’t

Free content is not an original concept. YouTube hosts billions of free videos. Podcasts can be streamed free. Music can be streamed free...Read More

Say No To Neutrality

Consumers today are constantly being bombarded with messages of social activism. It’s one invitation after another to join an endless tug-of-war....Read More

There’s Always a Strategy

A good story doesn’t just appear out of thin air. Stories are the backbone of all branding, forged and crafted into the ideal message for the product. Without them, marketing campaigns can fall flat...Read More

Gripped By The Power of The GIF

In the era of social media sharing, the word GIF has become part of our vernacular...Read More

Just Pin It

Which outlet best communicates your message? Between Instagram, Twitter, LinkedIn, Facebook and Snapchat, the sky’s the limit for brand awareness and circulation...Read More

Boy or Girl?

Boys watch sports and drive fast cars; girls try on shoes and play with makeup. Girls like pink. Boys like blue. These broad, clichéd gender stereotypes...Read More

Why Not Wear It?

With tech companies pumping out new products each year or sometimes every couple of months, as it were the mode of receiving has shifted. "Wearables" is taking 2017 by storm...Read More

Virtual Reality’s Role in Marketing

Technology has made some remarkable advancements in the past two decades. No, we still don’t have hoverboards or flying cars (sorry, Doc Brown), but we do have virtual reality...Read More

Crowdsourced Marketing: Is It Worth The Risk?

We’ve all heard about the wisdom of crowds, from Wikipedia to an entire industry of television voting shows attempting to prove the theory...Read More

How To Fuel The Social Media Furnace

Each platform is unique with its “rules” while ever-changing algorithms make it more difficult to stay on top of the feed. Staying relevant is a full time job. Welcome to the modern world... Read More

Brand Awareness = Business Value

Considering a rebranding? How do you put a price tag on the value of your business? The very best strategic brands have one thing in common is a systems-based approach to the design of your brand...Read More

Design By Committee: When Collaboration Goes Awry

A healthy exchange of ideas from a vested team can be a recipe for a happy workplace and business success...Read More

How to Position Yourself Within a Brand

Having your own brand allows you to create a “mark” around yourself, your name and your career...Read More

Stop Advertising and Start Telling Stories

You finally pulled the trigger and purchased a quarter page ad in a local newspaper or activated that Google AdWords account that has been dormant for months. You are bold and determined to get your brand seen by more eyeballs. Bravo. Now, what’s your story?...Read More

Why Your Website Needs To Be More Than Responsive

Are you frustrated when a website appears small and cluttered on your mobile phone so much so you have to zoom in with your fingers to now have content cut off in weird places? Get out, fast...Read More

Making the Most of Your Marketing Agency

You’ve signed on with a great marketing partner. Time to maximize your marketing dollars and finally build some brand equity right? Yes, absolutely. But the more realistic answer is that it will take time...Read More

Scale Your Brand, Build A Better Business

A few years ago, a businessperson once told me, you are either making money or losing money. It’s a rather simple statement that made me question day-to-day tasks as well as our long-term strategy for growing the business...Read More

How to Use Guerrilla Marketing to your Advantage

When we hear the term “guerrilla marketing,” it’s difficult not to think of guerrilla warfare — which makes sense, since that’s where this style of marketing got its name...Read More

5 Tips to Promote Action from your Audience

Your company has a Facebook, Twitter, and Instagram page that seem to be humming along with systematic posting — good content, lots of followers, but zero comments, reviews nor sales...Read More

Why You Love Your Brand (and Like others)

No two brands are created equal. Countless hours of market research, insights, and planning go into setting the stage for a memorable brand. Great brands aren’t born overnight...Read More

Build Your Personal Empire

If you are an entrepreneur, then you know that everyone is a potential client and that reputation matters. We have seen a person’s name turned into a verb, former models design furniture, or singers pitch perfume...Read More

A Brand for All Seasons: Creating A Consistent Message

Winter is coming. And so are so many ways to advertise your business — but how do you stay within brand as well as push the envelope? Read More

Beyond Opinion, What Makes a Great Logo?

You have hired a marketing team to design your new brand identity. They have interviewed you, done their research and now its time to present you with three options of fresh new corporate identities...Read More

Branding Should Be Fascinating

“Corporations don’t create brands. People do. In any crowded marketplace, you have to make a choice. Either have the largest marketing budget than your competitors or be the most fascinating”...Read More