Woodley’s Fine Furniture

Modernizing any family business can be a challenge; after all, family is all about tradition. Still, sometimes it’s necessary to scrap (or revise) tradition in order to evolve as a company and keep an eye toward the future. For Woodley’s, a Colorado-based furniture and design store dating back to 1979, Brand Poets was tasked with delivering a much-needed refresh. We began with the company logo and brand guidelines – which created parameters in which the company can display the brand on multiple mediums.