Child wearing a blue mask and red cape, smiling joyfully, with "Super Kids Clubhouse" logo in the foreground, set against a beach backdrop.

Super Kids Clubhouse

The Challenge:

Update the brand and provide a much-needed website facelift for a children’s after-school activities center.

Super Kids Clubhouse (SKC) is a private, 6,000-square-foot facility that offers educational activities, sports, martial arts, and after-school enrichment for students from Kindergarten through 8th grade. Formerly known as the “Student Kid Center,” the owners were looking to build-out their space and redefine themselves. Brand Poets stepped in to assist with this brand overhaul, beginning with a playful new name and logo.

What did we do?

  • Brand Identity
  • Advertising
  • Video & Animation
  • Collateral
  • Digital Strategy
  • Environmental Design
Colorful silhouettes of karate practitioners in dynamic poses, featuring splashes of paint, with the word "KARATE" prominently displayed, representing martial arts activities for children at Super Kids Clubhouse.
Colorful silhouette of children running, representing Super Kids Clubhouse (SKC) brand identity, playful design elements, and after-school enrichment activities.
Colorful illustrations representing activities at Super Kids Clubhouse, including a karate signpost, a light bulb symbolizing creativity, a rocket for exploration, and a tennis racket, reflecting the center's diverse educational and enrichment programs for children.
Colorful doodle-style graphics depicting a globe, leaf, speech bubble, explosion shape, magnifying glass, pencil holder, and stars, representing creativity and learning for Super Kids Clubhouse branding.
Logo and design elements of Super Kids Clubhouse (SKC), featuring educational and sports icons, playful graphics, and the tagline emphasizing respect and integrity, set against a gray background.
Super Kids Clubhouse (SKC) logo featuring colorful text and a house outline, representing a children's after-school activities center focused on education and enrichment.
Colorful graphic featuring icons representing education, sports, and creativity, including a computer, books, a soccer ball, a paintbrush, and a banner with the words "Respect" and "Integrity," illustrating the values and activities at Super Kids Clubhouse.

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