Florida Department of Transportation

The Challenge:

Position a large construction project for a collaborative community experience.

As one of the nation’s most scenic byways and an icon of the Sunshine State since 1927, A1A connects people and communities along Florida’s Atlantic coast. One A1A is a Florida of Department of Transportation strategic planning initiative that will elevate A1A’s timelessness, safety and accessibility for generations to come. Through a phased, incremental approach, the public was invited to help develop a strategic design vision for 60 miles of oceanfront byway and ensure that One A1A moved in the right direction.

Brand Poets was honored to partner with Dix.Hite to brand this milestone project for the Florida Department of Transportation.

What did we do?

  • Strategic Planning
  • Branding

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