Butterfly perched on vibrant flowers with Deering Estate Foundation logo in the background, symbolizing community engagement and environmental awareness.

Deering Estate & Deering Estate Foundation

The Challenge:

Strengthen the Foundation’s brand identity, clarify its position in the community, and develop collateral to support the Foundation’s new and refined voice. Separately, develop new visitor collateral for the Estate.

Founded in 1989, The Deering Estate Foundation is a community-based charitable organization and the philanthropic partner of the historic Deering Estate. Brand Poets was charged with clarifying the Foundation’s positioning, goals, and voice to ensure consistency and clarity of message. Our team also created vital first-touch collateral pieces for visitors entering the property. In addition to providing website improvements and social media marketing, Brand Poets developed various collateral pieces to assist in fundraising efforts, including e-newsletters, direct mail campaigns, printed brochures, and published advertisements.

What did we do?

  • Strategic Planning
  • Collateral
  • Website Development
  • Email Marketing
  • Signage
  • Social Media
  • Editorial
  • Video Production
Book mockup titled "Legacy" featuring the Deering Estate, showcasing a sunset over water with palm trees, emphasizing the Foundation's community heritage and branding efforts.
Interior page spread featuring a detailed view of wooden double doors in a historic building, accompanied by images of the building's exterior and surrounding landscaping, highlighting architectural design elements related to fireproofing at the Deering Estate.
Brochure for Deering Estate Foundation featuring community, culture, and conservation themes, showcasing images of nature, activities, and a map, emphasizing the Foundation's commitment to community engagement and environmental stewardship.
Deering Estate Foundation marketing collateral featuring community engagement statistics, conservation efforts, and giving opportunities, designed to enhance brand identity and support fundraising initiatives.
19th Annual Deering Seafood Festival promotional sign featuring event details, date, time, location at the Deering Estate, and sponsorship by The British Virgin Islands, with a QR code for ticket sales.
19th Annual Deering Seafood Festival promotional graphic featuring event details, ticket information, and entertainment highlights, presented by the British Virgin Islands, optimized for community engagement and branding efforts by the Deering Estate Foundation.
Visitor guide for the Deering Estate featuring a cover design and interior pages showcasing visitor information, maps, and engaging imagery related to the estate's history and attractions.
Event invitation for "Mistletoe Martinis" at The Deering Estate, featuring a vintage top hat and glasses design, with festive decorations and details on the event date and theme.
Celebrate the Season event invitation featuring "The Ghosts of Christmas Past, Present & Future" at the 7th Annual Mistletoe & Martinis, with festive decorations and elegant typography.
Join Us at The Deering Estate, December 13, 2024, festive background with colorful bokeh lights.
Delicious display of martinis, sweets, and savory treats on a table, with festive decorations in a warm setting, promoting an event at the Deering Estate Foundation.
Save the date graphic for the Deering Estate Foundation's Give Miami Day 2024, featuring a butterfly, event details, and the foundation's logo, emphasizing community, conservation, and culture.
Your Support Counts graphic promoting Give Miami Day 2024, featuring Deering Estate Foundation logo, date 21 November 2024, and text emphasizing support for community, conservation, and culture.
"Promotional graphic for Give Miami Day 2024 featuring the phrase 'Give Today!' in elegant script on a purple background, highlighting the themes of community, conservation, and culture, aligned with the Deering Estate Foundation's mission."
Graphic promoting Give Miami Day 2024, featuring the Deering Estate Foundation logo, event date "21 NOVEMBER 2024," and bold text "GIVE."

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