Be Strong International

The Challenge:

Launch a new product in the retail space

Be Strong International provides holistic educational services and resources to youth and parents from broken families in order for them to develop heart skills and maintain healthy relationships. For nearly 25 years, they have provided youth and parents in South Florida with tools to make better decisions about their personal, professional and social relationships, which can lead to a more promising future for themselves and the communities in which they reside. Brand Poets created a custom illustrated social empathy game to help start tough conversations and foster empathy with diverse groups of people. Our team also created marketing materials to supplement the launch and sale of the product.

What did we do?

Strategic Planning
Copywriting
Digital Strategy
Packaging
Website Development
Collateral

Social Yaks game box by Be Strong International, featuring vibrant yellow and teal design, aimed at fostering empathy and connection among youth.

Social Yaks empathy game box featuring vibrant yellow design, with two cards labeled "SKIP" and "POWER UP!" in contrasting styles, promoting social connection and conversation.

Website mockup for "Be Strong" showcasing the card game "Social Yaks," featuring vibrant colors, playful graphics, and text promoting conversation and connection on desktop and mobile devices.

Brochure for "Social Yaks" game by Be Strong International, featuring vibrant design elements, promotional text, and details on empathy-building activities for youth and families.

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Empowering Families Through Education

Be Strong International is dedicated to empowering families by providing educational resources that foster emotional intelligence and healthy relationships. The organization recognizes the unique challenges faced by youth from broken families and aims to equip them with the necessary skills to navigate their personal and social lives effectively.

Through various programs and workshops, Be Strong International helps participants develop heart skills that are essential for building resilience and empathy. These skills not only benefit the individuals but also contribute positively to their communities, creating a supportive environment for growth and development.

Collaborative Efforts with Brand Poets

The partnership between Be Strong International and Brand Poets is focused on launching innovative products that resonate with the needs of the youth. This collaboration combines strategic marketing with educational initiatives, ensuring that the message of empathy and support reaches a wider audience.

Brand Poets brings its expertise in branding and digital strategy to the table, helping to craft campaigns that effectively communicate the mission of Be Strong International. By leveraging their skills, they aim to create a meaningful impact that encourages youth engagement and participation in the programs offered.

Strategic Marketing Initiatives

Brand Poets employs a range of strategic marketing initiatives designed to elevate the visibility of Be Strong International's programs. These initiatives include targeted advertising, social media campaigns, and community outreach efforts that aim to connect with families in need of support.

By integrating various marketing channels, Brand Poets ensures that the messaging is cohesive and reaches the intended audience. This approach not only helps in promoting the new product launch but also reinforces the overarching goal of fostering empathy and resilience among youth.

Future Vision and Goals

Looking ahead, Be Strong International aims to expand its reach and enhance its offerings to better serve families in South Florida and beyond. The organization is committed to continuous improvement and innovation in its educational programs, ensuring they remain relevant and impactful.

With the ongoing support from Brand Poets, Be Strong International plans to explore new avenues for collaboration and resource development. This forward-thinking approach will help them adapt to the evolving needs of families and strengthen their mission to empower youth through education.