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We’re looking for a few good people — work with our stellar team!
Applicants are required to dig in and appreciate applause.

• Health & dental insurance
• 401k employer matching program
• Professional development allowance
• Flexible work schedule
• All the coffee you can drink and catered weekly lunch!

Search Engine Marketing Specialist

Project-based or part time, flexible working arrangement.

Brand Poets is seeking a SEM Specialist to strategize, propose and execute AdWords campaigns for local and national clients to reach and convert within the various markets and provide monthly and quarterly reports outlining strategic recommendations to improve ROI and meet KPIs.

Candidate most possess deep working familiarity with Google AdWords, the creative and content development process, plus general knowledge of performance media and data insights.

DUTIES
Serve as a digital leader for clients and our internal team, advising on how to leverage digital to drive business objectives and actively working with all teams to deliver world-class work.

Bring a deep understanding of digital strategy and thought leadership to clients. Be willing to roll up your sleeves, craft thoughtful and compelling presentations, consistently up-level your work, and drive results.

Oversee day-to-day execution of cross-platform paid search, paid social and retargeting campaigns, including development and execution, platform strategy and management, community management oversight and workflow efficiencies.

Work with creative team to drive creative ideation and push the digital ideation envelope.

Demonstrate creativity and conceptual thinking on client programs and projects.

Proactively identify opportunities to improve processes and/or tools for arriving at great work.

Stay current on the latest digital technology, functionality, and integrations to serve as a go-to resource for the client and internal team.

Exhibit willingness to gain understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.

QUALIFICATIONS

Bachelor’s degree in marketing, communications, or related discipline from an accredited college or university
Working knowledge of the digital consumer landscape in the Healthcare, Retail, Real Estate and Education sectors
A demonstrated track record of developing and executing successful digital programs
A relentless passion and understanding of the role of digital communications for brand building, community engagement, etc
Direct working experience with online tools and platforms – Google AdWords, Google Analytics, Facebook, Instagram and LinkedIn
Experience in creating and managing multichannel digital ecosystems
Creative and innovative approach to problem solving
A smart mind for business
Proficiency with Google Suite

+ Send link to online portfolio and resume in pdf format
+ Compensation based on experience
+ Resumes with typos will not be considered

APPLY NOW

Responsibilities of a SEM Specialist

As a Search Engine Marketing Specialist at Brand Poets, your primary responsibility will be the strategic planning, execution, and ongoing optimization of Google AdWords campaigns for a diverse range of local and national clients. This involves identifying target markets, developing compelling ad copy, and implementing effective bidding strategies to maximize reach and conversion rates.

You will be instrumental in driving measurable results for clients by providing detailed monthly and quarterly reports. These reports will not only outline campaign performance against key performance indicators (KPIs) but also offer strategic recommendations for continuous improvement and enhanced return on investment (ROI).

Key Qualifications and Experience

To excel in this role, candidates must possess a deep and demonstrable working familiarity with Google AdWords. This includes a strong understanding of its various features, campaign structures, and optimization techniques. A solid grasp of the creative and content development process is also essential for crafting effective ad creatives.

Beyond AdWords expertise, general knowledge of performance media and data insights is highly valued. This encompasses an understanding of how to interpret campaign data, identify trends, and leverage insights to inform strategic decisions and improve overall campaign effectiveness across different digital channels.

Digital Marketing Landscape Familiarity

A crucial aspect of this role involves a strong understanding of the digital consumer landscape, particularly within the Healthcare, Retail, Real Estate, and Education sectors. This knowledge allows for the development of targeted and relevant SEM strategies that resonate with specific audiences in these industries.

Candidates should also demonstrate a proven track record of developing and executing successful digital programs. This includes experience with online tools and platforms such as Google Analytics, Facebook, Instagram, and LinkedIn, showcasing an ability to create and manage multichannel digital ecosystems effectively.

Company Culture and Benefits

Brand Poets fosters a culture that encourages proactivity, continuous learning, and a results-driven approach. We seek individuals who are eager to "roll up their sleeves," craft compelling presentations, consistently elevate their work, and are dedicated to driving tangible outcomes for our clients.

We offer a flexible working arrangement, recognizing the importance of work-life balance. Additionally, we provide a range of employee benefits designed to support our team members. Resumes with typos will not be considered, reflecting our commitment to attention to detail and professional presentation.