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Search Engine Marketing Specialist

Project-based or part time, flexible working arrangement.

Brand Poets is seeking a SEM Specialist to strategize, propose and execute AdWords campaigns for local and national clients to reach and convert within the various markets and provide monthly and quarterly reports outlining strategic recommendations to improve ROI and meet KPIs.

Candidate most possess deep working familiarity with Google AdWords, the creative and content development process, plus general knowledge of performance media and data insights.

DUTIES
Serve as a digital leader for clients and our internal team, advising on how to leverage digital to drive business objectives and actively working with all teams to deliver world-class work.

Bring a deep understanding of digital strategy and thought leadership to clients. Be willing to roll up your sleeves, craft thoughtful and compelling presentations, consistently up-level your work, and drive results.

Oversee day-to-day execution of cross-platform paid search, paid social and retargeting campaigns, including development and execution, platform strategy and management, community management oversight and workflow efficiencies.

Work with creative team to drive creative ideation and push the digital ideation envelope.

Demonstrate creativity and conceptual thinking on client programs and projects.

Proactively identify opportunities to improve processes and/or tools for arriving at great work.

Stay current on the latest digital technology, functionality, and integrations to serve as a go-to resource for the client and internal team.

Exhibit willingness to gain understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications, or related discipline from an accredited college or university
• Working knowledge of the digital consumer landscape in the Healthcare, Retail, Real Estate and Education sectors
• A demonstrated track record of developing and executing successful digital programs
• A relentless passion and understanding of the role of digital communications for brand building, community engagement, etc
• Direct working experience with online tools and platforms – Google AdWords, Google Analytics, Facebook, Instagram and LinkedIn
• Experience in creating and managing multichannel digital ecosystems
• Creative and innovative approach to problem solving
• A smart mind for business
• Proficiency with Google Suite

• + Send link to online portfolio and resume in pdf format
• + Compensation based on experience
• + Resumes with typos will not be considered