Responsibilities of a Digital Strategist
The Digital Strategist at Brand Poets will be responsible for the day-to-day execution of cross-platform social media content and engagement strategies. This includes content development and execution using Adobe CS, managing platform strategies, overseeing community management, and improving workflow efficiencies.
This role also involves strengthening work across various disciplines by collaborating closely with planning, paid, earned, creative, and owned teams. A key aspect of the position is gaining a deep understanding of key client information, including their general business strategy, industry issues, products and services, key customers, and competitors.
Required Qualifications and Skills
To excel as a Digital Strategist, candidates should possess a Bachelor’s degree in marketing, communications, or a related discipline from an accredited institution. A minimum of 6 years of related experience is required, with a strong preference for experience in digital communications gained from a digital, PR, marketing, or advertising agency setting.
Essential skills include working familiarity with CRMs, marketing automation, basic HTML coding, and a general understanding of performance media and data insights. Proficiency with Google Suite, amazing presentation skills, and a creative, innovative approach to problem-solving are also crucial. Fluency in both English and Spanish is ideally required.
Key Digital Tools and Platforms
This role demands extensive experience with various digital tools and platforms to effectively manage and execute marketing strategies. Candidates must demonstrate expert familiarity with email marketing platforms such as MailChimp, ConstantContact, Klayvio, SalesForce, and HubSpot. Direct working experience with social media management tools and platforms like Hootsuite, Instagram, LinkedIn, Twitter, Facebook, and TikTok is also essential.
Furthermore, the Digital Strategist will need basic WordPress efficiency and experience in creating and managing multichannel digital ecosystems. A demonstrated track record of developing and executing successful digital programs, coupled with a relentless passion for the role of digital communications in brand building and community engagement, is highly valued.
Application Process and Benefits
Interested candidates are encouraged to apply for the Digital Strategist position by submitting a link to their online portfolio and their resume in PDF format. The compensation for this role will be based on the candidate's experience, reflecting the value and expertise they bring to Brand Poets.
Brand Poets offers a flexible working arrangement, with the position being part-time to full-time and a hybrid/remote option available, though client-facing interactions may be required. The company is committed to employee well-being, offering health benefits and professional development opportunities. Resumes containing typos will not be considered, emphasizing the need for meticulous attention to detail.