PUBLISHED: January 11, 2020
In case you weren’t sure, Google is the world’s largest search engine. But do you know who’s next? It ain’t Bing. YouTube is now the second largest search engine. When Google bought the video platform in 2006 for $1.65 billion, their bet was that video would be the future. And that bet is paying off. Here’s a snapshot of how big video has become:
Now here’s one more stat: nearly 1 in 10 small businesses use YouTube for marketing. If you own a business, it’s time to make video part of your marketing efforts. All you need is a Google account, a camera and a basic editing program. Here’s our quick startup guide:
YouTube users spend over an hour a day watching content on their mobile device alone. Compare that Facebook and Instagram, which keep people engaged for only half that time. This trend is proof that there’s a huge market for video content that could drive more customers to your business.
We’ve laid out a blueprint for you, but if you want to know what a professional marketing agency can bring to your video strategy and execution, the Brand Poets team is standing by.
About Brand Poets
Founded by Tana M. Llinas, Brand Poets is a collective of strategists, visual storytellers, and digital artisans crafting smart, poignant campaigns that command attention. Instagram: @BrandPoets — Call: 786.732.7466