PUBLISHED: December 11, 2018
Is your hospital on Facebook?
Whether you’ve “liked” it or not, the likelihood is that your local health care center is active on social media—Twitter, Instagram, perhaps even Snapchat. Doctors, specialists, pharmacies, rehab centers, and assisted living facilities are all upping their online presence, posting patient success stories and wellness articles in order to attract new customers.
Gone are the days when we would check ourselves into the closest, most convenient clinic. Increased consumer choice has forced health care providers to consider things like marketing, public image, and patient experience. Before scheduling an appointment, it’s not uncommon for today’s consumers to visit a provider’s website or Yelp page, seeking out some indication of the expected level of care.
This is especially true in recent years, as boutique hospitals have become more mainstream. For an additional cost, these facilities “put the patient first” and stress the importance of experience, comfort, amenities, and alternative therapies.
Health care companies, particularly those with a long history of service to their community, ask a fair question: Why? Why should we expend time and money on branding when we’ve never done so before?
If you’re in the health care industry, the truth is that branding is no longer discretionary. Rather, a solid brand identity is essential for survival in a today’s highly saturated, customer-driven marketplace.
Article originally published in Community News.
About Brand Poets
Founded by Tana M. Llinas, Brand Poets is a collective of strategists, visual storytellers, and digital artisans crafting smart, poignant campaigns that command attention.