PUBLISHED: February 5, 2018
We all get emails like this one from ours mothers and aunts and anxious co-workers:
Look out… There’s a new scam where they friend you on Facebook, and they trick you into giving them $500, and then they run off with your money. Be careful on that social media.
It’s not an unsubstantiated fear. Cyber risk is real, and there is indeed good cause to be aware and alert. After all, Facebook and Twitter both recently confirmed what we already knew: that their sites are flooded with phony accounts. For Twitter, that number is more than 16 million. For Facebook, it’s up to 60 million.
Social media has revolutionized our culture in myriad ways, drastically altering the way that companies interact with consumers. Major corporations are using various sites to offer promotions, take stances on social and political issues, and appear more personable. Social media is our platform to broadcast our brands to the world.
But those advantages come at a cost, e.g. the 76 million fraudulent accounts eating up space on two of the world’s most influential social media sites. Whether through dubious landing pages or pyramid schemes on Snapchat (targeting millennials who don’t know what a pyramid scheme is but do want to turn $20 into $100), these scams can be devastating to individuals and corporations alike.
So let’s discuss some means of rooting out and squashing these scams and cybercriminals:
Social media marketing is all about engagement. You’ll hear time and time again: You must engage with your current and potential customers. In the midst of this engagement, it’s easy to forget the cyber risks and the scammers who are waiting for any opportunity or misstep. So engage, of course, but also be vigilant. It’s better to take a proactive stance now and not after you’ve fallen victim to cybercrime.
This article was published by Community Newspapers.
About Brand Poets
Founded by Tana M. Llinas, Brand Poets is a collective of strategists, visual storytellers, and digital artisans crafting smart, poignant campaigns that command attention. www.brandpoets.com