PUBLISHED: September 6, 2017
A good story doesn’t just appear out of thin air. Stories are the backbone of all branding, forged and crafted into the ideal message for the product. Without them, marketing campaigns can fall flat.
Let’s face it: We all make decisions based on emotion, and storytelling is the perfect tool to tap into those emotions. It’s the bait that agencies use to reel in their intended audience. If business is all about building relationships, then imagine your story is the bridge where your audience and your brand can connect. The better the story, the stronger the initial connection.
The process of crafting a story is different for each brand. Will you entertain or educate? How do you evoke emotion while remaining authentic? While the stories themselves will vary, when it comes to forming a story strategy, there are some universal truths and tenets.
Here are some valuable steps to consider when forming a story strategy:
Consumers can easily see through a story that feels fake or forced. As you form your strategy, keep in mind that your brand’s story must align with its image and audience. It must be both captivating and sincere. Communicate your story effectively, and your audience will surely buy it—the story and the product.
Published online at Community Newspapers.
About Brand Poets
Founded by Tana M. Llinas, Brand Poets is a collective of strategists, storytellers, and digital artisans crafting smart, poignant campaigns that command attention.
**We are recognized as a top Branding Agency on DesignRush**