Why Your Website Needs To Be More Than Responsive

PUBLISHED: May 20, 2017

Are you frustrated when a website appears small and cluttered on your mobile phone so much so you have to zoom in with your fingers to now have content cut off in weird places? Get out, fast.

In early 2014, the number of mobile users accessing the internet surpassed the number of desktop users. It’s increasingly more important that consumers have better experiences on the go — so think mobile users first. Odds are, if you are doing business in the 21st century, then you have to have a website.

The experience consumers have with your website can range in quality, design, functionality as well as the level of interactive. One of the best ways to show your customers that you care is to interact with them on their terms, when they want and how they want. Websites that adapt to the platform in which they are being used is the concept of responsive design. Responsive web pages automatically adjust themselves to any screen size and reorder content based on the device. In most cases, content should be rewritten from its original long-form into smaller snippets or edited out all together. A key point in turning customers to loyalists in the customer experience process is anticipating their needs. For example, a hotel’s landing page on the mobile launches the booking mechanism where as a restaurant may consider the menu page as theirs. These decisions should be driven by data and feedback from your users.

Responsive websites are expected however most of the internet is in catch up mode. A responsive site is not only user-friendly for your community; it bodes well with search engines. In fact, Google’s ranking algorithm prefers them.

Think of your website as the front door of your business and your business card as the handshake. Online is the first impression; is your house in order?

Published online at Community Newspapers.

About Brand Poets

Founded by Tana M. Llinas, Brand Poets is a collective of strategists, storytellers, and digital artisans crafting smart, poignant campaigns that command attention. www.brandpoets.com

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