Miami Book Fair at Miami Dade College

The Challenge:

Brand a new-to-market retail product.

The Miami Book Fair, realized by Miami Dade College, began as an annual literary festival event and has grown into year-round programming and special initiatives.

The mission of Miami Book Fair International is to promote reading, encourage writing, and heighten an awareness of literacy and the literary arts in the city’s multi-ethnic community. The eight-day book festival has draws hundreds of thousands of book lovers to downtown Miami each November for a festival of all things read and written. Brand Poets collaborates on all aspects of their social media presences including online advertising.

What did we do?

  • Strategic Planning
  • Copywriting
  • Social Media Management
  • Online Advertising
  • Digital Strategy

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