Golden Rule Seafood

The Challenge:

Revamp the brand identity and marketing collateral for a family-owned business with deep roots in South Florida.

An iconic South Florida landmark dating back to 1943, Golden Rule Seafood is a classic seafood market and full-service restaurant specializing in locally inspired comfort foods. Of course, the challenge with any family business with firmly held traditions and values is (not surprisingly) change. Brand Poets was tasked with bringing this 75-year-old business to the 21st century with an upgraded brand identity and modernized website – all while honoring Golden Rule’s origins and extensive history.

What did we do?

  • Brand identity
  • Website development
  • Social
  • Collateral

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