The Challenge: Refresh and modernize a family-owned furniture brand.
Modernizing any family business can be a challenge; after all, family is all about tradition. Still, sometimes it’s necessary to scrap (or revise) tradition in order to evolve as a company and keep an eye toward the future. For Woodley’s, a Colorado-based furniture and design store dating back to 1979, Brand Poets was tasked with delivering a much-needed refresh. We began with the company logo and brand guidelines – which created parameters in which the company can display the brand on multiple mediums – and we will soon be proposing additional upgrades to store signage and the Woodley’s website.
Updates unveiling soon.
SERVICES EMPLOYED: BRAND IDENTITY, BRAND GUIDE