The Challenge: Refresh and modernize the brand, digital presence and collateral for a leading real estate investment firm.
Steelbridge is a boutique real estate private equity firm with a competitive advantage as both an accomplished real estate investor and trusted real estate service provider. However, the firm found themselves at a disadvantage with two separate, outdated websites for their two business entities. Brand Poets was tasked with resolving Steelbridge’s brand identity issues, refining their messaging, and designing a new website that presents the company’s various functions “under one roof.”
SERVICES EMPLOYED: BRAND IDENTITY, COLLATERAL, WEBSITE DEVELOPMENT, FILM & VIDEO, DIGITAL ADVERTISING