The Challenge: Streamline and curate the content for a D.C.-area elementary school website.

Lafayette Elementary School is one of the largest and most reputable grade schools in the District of Columbia, serving more than 750 students from pre-K through 5th grade. With several uber-active Parent Associations, the school’s website was chock-full of content—so much content that it became impossible to locate vital resources, the calendar of upcoming events, and photo galleries from past events. Brand Poets was tasked with combing through over 400 pages of material and whittling it down to a concise, organized and pleasant online experience.

Lafayette Elementary School, Washington D.C.