The Challenge: Rebrand a community organization
The Junior Orange Bowl is a local nonprofit that organizes artistic, competitive and multicultural experiences for young people. They stage events like the annual Junior Orange Bowl International Youth Festival and the Junior Orange Bowl Parade in downtown Coral Gables. The organization approached Brand Poets to create a series of six sub-brands, as well as a special 35th anniversary logo. We developed memorable, impactful identities that tie JOB’s sub-brands together – and to the parent brand – through a harmonious system of fonts and colors.
SERVICES: STRATEGIC PLANNING, BRAND DEVELOPMENT