The Challenge: Strengthen the Foundation’s brand identity, clarify its position in the community, and develop collateral to support the Foundation’s new and refined voice. Separately, develop new visitor collateral for the Estate.
Founded in 1989, The Deering Estate Foundation is a community-based charitable organization and the philanthropic partner of the historic Deering Estate. Brand Poets was charged with clarifying the Foundation’s positioning, goals, and voice to ensure consistency and clarity of message. Our team also created vital first-touch collateral pieces for visitors entering the property. In addition to providing website improvements and social media marketing, Brand Poets developed various collateral pieces to assist in fundraising efforts, including e-newsletters, direct mail campaigns, printed brochures, and published advertisements.