The Challenge: Devise new positioning, strategic channels of marketing, and new digital strategy for a globally recognized luxury bathrobe company.
For more than two decades, Boca Terry has been a global leader in the wholesale bathrobe industry, manufacturing and delivering high quality robes, towels and spa accessories to over 20,000 resorts, spas, and healthcare facilities worldwide.
SERVICES EMPLOYED: Strategic Planning, Search Engine Optimization (SEO / SEM), Social Media Engagement, Collateral, Direct Mail, Digital / Pay-Per-Click Advertising, e-Commerce website
Social Media Community Engagement
After a thorough investigation and analysis, Brand Poets devised a detailed strategy: Rather than selling bathrobes to the masses, we will craft industry-specific content across all marketing mediums. This strategy involved segmenting Boca Terry’s existing client database; creating separate landing pages to target industry-specific buyers; and redesigning the company website to tailor products to particular markets.