5 Rules for More E-ffective E-Marketing
We get far too many emails. We’re inundated with messaging, and our inbox bears the brunt of it. Even with our spam filters in overdrive, it’s a full-time job sorting [...]
September 2019
April 2018
What Is a White Paper—and Why Should I Write One?
Remember those nights when you stayed up until 3AM, quarantined in your university dorm room, writing 15-page research papers about books you barely understood? In those moments, you likely wondered: [...]
Create Your Niche in 3 Steps
You are a realtor, broker or sales associate ready to launch your brand. You have a stellar logo that a friend created for you, business cards designed and printed at [...]
March 2018
Omni-channel: The Art of Crafting a Seamless Customer Experience
It happened in an instant. All of a sudden, the world was buying coffee with Starbucks accounts, accessible via a card we keep in our wallet, an app we store [...]
February 2018
You Click It, You Buy It: The Inevitable Rise of Mobile Commerce
Remember when shopping was complicated? You put the kids in the car. You battled traffic and fought over parking spaces. You went to the department store. You browsed. You bought. [...]
How to Avoid Social Media Scams in the Oversharing Age
Social media has revolutionized our culture in myriad ways, drastically altering the way that companies interact with consumers. But advantages comes at a cost...Read More
January 2018
“You Can’t Swipe It” & Other Reasons to Reconsider Print Marketing
Love it or hate it, digital marketing is a must for brands. But don't cross print off the list just yet....Read More
3 Misconceptions About Finding Your Brand Voice
Brand voice is the tone with which a brand speaks to its audience, and it determines every aspect of a company’s communication: website content, blog content, newsletters, social media posts, packaging, etc....Read More
December 2017
Smart Cookies: Making the Case for Remarketing
Ever feel like you are being followed online? Welcome to remarketing - the online advertiser's tool use to follow-up with previous customers… or make a second attempt at a sale with visitors who failed to purchase...Read More
November 2017
To Snap… or Not to Snap?
Snapchatters consist of about 173 million daily active users around the world, including some major corporations that have joined the platform to target the platform’s millennial demographic. All of those brands have a vested interest in the 17 to 24 demographic...Read More
October 2017
When Free Content Pays Off—and When It Doesn’t
Free content is not an original concept. YouTube hosts billions of free videos. Podcasts can be streamed free. Music can be streamed free...Read More
Say No To Neutrality
Consumers today are constantly being bombarded with messages of social activism. It’s one invitation after another to join an endless tug-of-war....Read More
September 2017
There’s Always a Strategy
A good story doesn’t just appear out of thin air. Stories are the backbone of all branding, forged and crafted into the ideal message for the product. Without them, marketing campaigns can fall flat...Read More
August 2017
Gripped By The Power of The GIF
In the era of social media sharing, the word GIF has become part of our vernacular...Read More
June 2017
Why Not Wear It?
With tech companies pumping out new products each year or sometimes every couple of months, as it were the mode of receiving has shifted. "Wearables" is taking 2017 by storm...Read More
Virtual Reality’s Role in Marketing
Technology has made some remarkable advancements in the past two decades. No, we still don’t have hoverboards or flying cars (sorry, Doc Brown), but we do have virtual reality...Read More
Crowdsourced Marketing: Is It Worth The Risk?
We’ve all heard about the wisdom of crowds, from Wikipedia to an entire industry of television voting shows attempting to prove the theory...Read More
How To Fuel The Social Media Furnace
Each platform is unique with its “rules” while ever-changing algorithms make it more difficult to stay on top of the feed. Staying relevant is a full time job. Welcome to the modern world... Read More
Brand Awareness = Business Value
Considering a rebranding? How do you put a price tag on the value of your business? The very best strategic brands have one thing in common is a systems-based approach to the design of your brand...Read More