Pedro Sarmiento

Pedro Sarmiento

Digital Strategist

Pedro has led dynamic digital campaigns for an impressive roster of brands, including Chevrolet, the U.S. Navy, Dunkin’ Donuts, Kaiser Permanente, USA.gov, and Outback Steakhouse, as well as local favorites like the Humane Society of South Florida and the University of Miami. His expertise has also shaped high-profile initiatives such as the Department of Homeland Security’s Data Center & Cloud Optimization marketing efforts.

A Miami native, Pedro holds a Bachelor of Fine Arts in Graphic Design from New World School of the Arts, with minors in Art History and Electronic Media. He later returned to his alma mater to teach Digital and Web Development, sharing his knowledge with the next generation of creatives.

As Brand Poets’ Digital Strategist, Pedro ensures client newsletter campaigns hit all the right notes, from design and development to seamless execution and data-driven reporting—all while staying ahead of industry trends.

Outside the office, Pedro is all about balance. Whether he’s hitting the gym, playing soccer, or spending quality time with his family, he’s always on the move. A true collector at heart, his sneaker collection rivals his lineup of vintage 90s and early 2000s soccer jerseys—favorites include the Colombian, French, and German national teams.

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