Digital marketing is continually progressing, and 2020 will bring several new digital marketing trends. When it comes to your marketing strategy, you want to make sure that your efforts are effective, that your approach is innovative, and that you are always employing the latest technology. If not, you run the risk of being surpassed by your competitors. Read up on these upcoming trends in the world of digital marketing:
Hypertargeting & Personalization
Hypertargeting allows businesses to reach potential customers using precise insights. With these customer insights, you can create more effectual, targeted advertisements as opposed to generic ads that might be considered “spam” and promptly deleted. This, in turn, helps boosts conversion rates and reduces wasted efforts and marketing dollars.
Hypertargeting goes hand in hand with personalization, an approach to marketing that prioritizes meaningful interactions with potential customers and incentivizes them to convert. It’s all about providing the right product to the right person at the right time.
Although email is still one of the most effective forms of contact with customers, companies are shifting focus to private messaging apps such as WhatsApp and Viber. Major brands are using these apps as a convenient point of purchase platform and making it even easier to purchase their products. Private messaging is a complementary approach to hypertargeting and personalization as it helps to build valuable one-on-one relationships with customers.
A shift from acquiring new customers to nurturing existing ones will be a primary focus for big and small businesses alike in 2020. Market segmentation focuses on collecting better data and is also less costly for business owners. When companies can spend less money to keep their existing customers happy and focus their attention on closing the buyer’s journey, it’s a no-brainer. Loyal customers who have successful transactions and satisfactory experiences are more likely to tell their friends and family about your company, which translates to new customers.
Content is the substance that fuels your website, social media, e-newsletters, etc. Strong, effective content imparts your company’s relevance, knowledge, and expertise to both your existing and potential customers. Content is what search engines put in their results and will therefore boost your search engine optimization (SEO). In 2020, the focus will be on creating interactive content and videos.
The digital marketing trends in 2020 will open several new doors for customer interaction and will drive personalization, allowing for more unique and engaging customer experiences. The ultimate goal is to create a healthier, more authentic relationship between companies and consumers, which benefits both parties in the long run.
Dive Into Your Data
Once you’ve hit SEND (with confidence!), you’ll begin receiving feedback instantaneously – and more information will trickle in over the following week. Open rates. Click rates. Direct replies. Bounces. Unsubscribes. Can it be time-consuming to go through all of this data? Sure. But it’s also incredibly valuable. Analyze the data to determine what worked about this E-Newsletter versus last month’s blast. Who opened? Who didn’t? Which links got the most clicks? How can you improve on your efforts moving forward?
Most importantly, don’t push this task to the bottom of your to-do list. Communicating directly and routinely with your subscribers can bring both new business and returning customers. And when one of your recipients writes, “I love getting these E-Newsletters!”… you’ll know you’re on the right track.
Article originally published in Community News.
About Brand Poets
Founded by Tana M. Llinas, Brand Poets is a collective of strategists, visual storytellers, and digital artisans crafting smart, poignant campaigns that command attention. Follow us on Instagram.