If you’re in the market to sell, merge or streamline your business portfolio, M&A-focused branding can add real-world value and appeal. That’s why we create brands worth believing in. Our brand strategies for mergers and acquisitions communicate – and elevate – brand value in the eyes of everyone from loyal customers to potential buyers.
Shareholder return from the top 100 global brands can reach almost 3x higher than 10-year returns from the S&P 500. This alone makes a strong case for the business value of strong branding. Shareholder Revenue
In an ultra-competitive market, the role of branding in customer loyalty cannot be overstated. Strong brands enjoy up to 3x more loyalty than competitors, which means better sales and more consistent revenue – two elements that can make your brand a worthwhile acquisition.
Strong brands also help increase a company’s valuation during the acquisition process. According to experts, brand value alone accounts for roughly 20% of a company’s overall value.
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Source: Applying the MASB Brand Investment & Valuation Model, Marketing Accountability Standards Board, 2017. Ocean Tomo Annual Study of Intangible Assets 2015
For a company positioning itself for acquisition, branding can help elevate perceived value, giving it the polish it needs to attract buyers and investors.
Companies approaching a merger need a strong merger branding partner to help define a sustainable path forward as two businesses become one.
M&A brand strategy encompasses everything that contributes to your brand’s overall story and perception:
Source: Applying the MASB Brand Investment & Valuation Model, Marketing Accountability Standards Board, 2017. Ocean Tomo Annual Study of Intangible Assets 2015
