Book a Call

Book a Call

Book a Call

Mergers & Acquisition Branding

Build Value, Not Confusion

If you’re in the market to sell, merge or streamline your business portfolio, M&A-focused branding can add real-world value and appeal. That’s why we create brands worth believing in. Our brand strategies for mergers and acquisitions communicate – and elevate – brand value in the eyes of everyone from loyal customers to potential buyers.

Colorful stacked toy pieces on a vibrant yellow background, representing playful elements of branding and strategy in mergers and acquisitions.

Merger & Acquisition branding increases marketability

Merger and acquisition branding is an essential component of positioning your company for maximum value as you pursue its next phase.

Yellow and green triangular graphic representing Mergers and Acquisitions branding, emphasizing clarity and value in business strategy.

Higher Shareholder Revenue

Shareholder return from the top 100 global brandscan reach almost 3x higher than 10-year returns from the S&P 500. This alone makes a strong case for the business value of strong branding. Shareholder Revenue

Red rhombus shape symbolizing branding value in mergers and acquisitions, emphasizing marketability and shareholder revenue.

Stronger Customer Loyalty

In an ultra-competitive market, the role of branding in customer loyalty cannot be overstated. Strong brands enjoy up to 3x more loyalty than competitors, which means better sales and more consistent revenue – two elements that can make your brand a worthwhile acquisition.

Graphic representing merger and acquisition branding concepts, featuring abstract shapes in orange and yellow, symbolizing increased shareholder revenue and customer loyalty.

Higher Valuation

Strong brands also help increase a company’s valuation during the acquisition process. According to experts, brand value alone accounts for roughly 20% of a company’s overall value.

How Much Does Brand Contribute to Enterprise Value?

Relative Contribution to S&P 500 Shareholder

Intangible Assets
0%

Tangible Assets
0%

Brand Value
0%

Source: Applying the MASB Brand Investment & Valuation Model, Marketing Accountability Standards Board, 2017. Ocean Tomo Annual Study of Intangible Assets 2015

Acquisition Branding vs.
Merger Branding Strategy

For a company positioning itself for acquisition, branding can help elevate perceived value, giving it the polish it needs to attract buyers and investors.

Companies approaching a merger need a strong merger branding partner to help define a sustainable path forward as two businesses become one.

Light blue semicircle graphic representing brand value in the context of enterprise value and branding strategy for mergers and acquisitions.
Laptop displaying a swimwear website featuring models in bikinis, highlighting branding and digital marketing strategies for effective acquisition and merger branding.
Rebranding
Rebranding
Rebranding
Rebranding
Rebranding
Rebranding
Rebranding
Rebranding
Rebranding
Rebranding
Hands exchanging a loaf of bread, showcasing community support, with Jewish Community Services of South Florida logo visible.

Jewish Community Services of South Florida

Graduating student speaking at Miami Dade College commencement ceremony, wearing cap and gown, with honors sash, and college branding in background.

Miami Dade College

Smiling girl pointing to her teeth in a natural setting, featuring the "Glossodontics" logo, emphasizing dental care and branding for oral health.

Glossodontics

Yellow handbag with colorful pom-poms arranged in an "A" shape, featuring a logo and tassel, representing M&A branding strategy and visual identity in rebranding efforts.

MC Handbags

Young woman with curly hair and glasses smiling at a laptop, engaged in conversation with a man in a plaid shirt, both enjoying coffee in a modern workspace, reflecting collaboration and partnership in branding strategies for mergers and acquisitions.
Green semi-circle graphic representing branding concepts for mergers and acquisitions strategy.

The scope of what’s possible

M&A brand strategy encompasses everything that contributes to your brand’s overall story and perception:

Group of diverse professionals collaborating in a modern office setting, emphasizing teamwork and branding strategy for mergers and acquisitions.

Must haves

  • Mission, vision and values
  • Customer messaging
  • Logos, colors and fonts
  • A suite of visual assets
Group of diverse professionals collaborating on branding strategies for mergers and acquisitions, emphasizing brand value and visual identity.

May include

  • Website design/development
  • Digital marketing
  • Social media content
  • Internal team messaging
M&A brand strategy diagram illustrating key elements like mission, vision, values, customer messaging, and visual assets for effective merger branding.

How Brand Value Increase Valuation

Let’s build a powerful brand that catches eyes and opens doors.

Source: Applying the MASB Brand Investment & Valuation Model, Marketing Accountability Standards Board, 2017. Ocean Tomo Annual Study of Intangible Assets 2015

Green abstract shape representing branding and design elements for M&A strategy.
Abstract orange and green graphic element representing brand strategy and visual identity in marketing context.

Prepare for take off

If you’re currently exploring brand strategy for mergers and acquisitions, start by speaking with Brand Poets. We power success for M&A clients nationwide.

Thanks for contacting us!

Skip to content