Marketing & Acquisition Branding

Build Value, Not Confusion

If you’re in the market to sell, merge or streamline your business portfolio, M&A-focused branding can add real-world value and appeal. That’s why we create brands worth believing in. Our brand strategies for mergers and acquisitions communicate – and elevate – brand value in the eyes of everyone from loyal customers to potential buyers.

Merger & Acquisition branding increases marketability

Merger and acquisition branding is an essential component of positioning your company for maximum value as you pursue its next phase.

Higher Shareholder Revenue

Shareholder return from the top 100 global brands can reach almost 3x higher than 10-year returns from the S&P 500. This alone makes a strong case for the business value of strong branding. Shareholder Revenue

Stronger Customer Loyalty

In an ultra-competitive market, the role of branding in customer loyalty cannot be overstated. Strong brands enjoy up to 3x more loyalty  than competitors, which means better sales and more consistent revenue – two elements that can make your brand a worthwhile acquisition.

Higher Valuation

Strong brands also help increase a company’s valuation during the acquisition process. According to experts, brand value alone accounts for roughly 20% of a company’s overall value.

How Much Does Brand Contribute to Enterprise Value?

Relative Contribution to S&P 500 Shareholder

Intangible Assets
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Tangible Assets
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Brand Value
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Source: Applying the MASB Brand Investment & Valuation Model, Marketing Accountability Standards Board, 2017. Ocean Tomo Annual Study of Intangible Assets 2015

Acquisition Branding vs.
Merger Branding Strategy

For a company positioning itself for acquisition, branding can help elevate perceived value, giving it the polish it needs to attract buyers and investors.

Companies approaching a merger need a strong merger branding partner to help define a sustainable path forward as two businesses become one.

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University of Miami

Doctors HealthCare Plans Inc.

Playa Largo Resort & Spa Autograph Collection

Junior Orange Bowl

The scope of what’s possible

M&A brand strategy encompasses everything that contributes to your brand’s overall story and perception:

Must haves

  • Mission, vision and values
  • Customer messaging
  • Logos, colors and fonts
  • A suite of visual assets

May include

  • Website design/development
  • Digital marketing
  • Social media content
  • Internal team messaging

How Brand Value Increase Valuation

Let’s build a powerful brand that catches eyes and opens doors.

Source: Applying the MASB Brand Investment & Valuation Model, Marketing Accountability Standards Board, 2017. Ocean Tomo Annual Study of Intangible Assets 2015

Prepare for take off

If you’re currently exploring brand strategy for mergers and acquisitions, start by speaking with Brand Poets. We power success for M&A clients nationwide.

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