Editor and Writer
An expert in general business among other topics, Rochelle works for magazines, websites, universities, corporate clients and nonprofits, on projects ranging from half-page blog entries to 200-page books. Her projects have included:
- The University of Miami School of Business – publications consultant, editor of the school’s twice-annual alumni magazine, editor of annual accounting mini-magazine
- Florida Trend magazine – writer, covering business in Miami-Dade monthly in Miami-Dade Around the State, plus other business coverage
- The Tropical Garden, the magazine of Fairchild Tropical Botanic Garden – editor and copyeditor
- Writing, editing, production and editorial management of newsletters, including “Latin Business Traveler,” Gulliver School’s “Raider Review,” real estate attorney Marc Kleiner’s “Kleiner’s Korner” and Ibis Property Owners Association’s “Ibis Life.”
Rochelle also moderates roundtables, speaks to community groups on business topics and teaches proofreading and grammar courses.
With her well-developed news instinct, Rochelle has a proven ability to understand audience needs and meet those needs. She can spot the holes in a story or communications piece and get them filled, make copy sing, plan for superior design and manage communications projects. By partnering with clients such as publishers, editors, managers, business owners, educational institutions and nonprofits, she ensures that the right content reaches the right audience.
The former editor of South Florida CEO magazine (published by CEO Publishing Group), Rochelle was with the magazine’s editorial department from 1999 through 2008, and was managing editor of sister publication LatinCEO. She also worked as an account executive and as a technical writer creating service manuals for the military for truck maker AM General.