Lisa Treister is one of the most experienced communications professionals in South Florida. During her career, she has been a newspaper reporter and editor, television news producer, magazine writer, in-house media relations specialist and public relations agency owner.
Growing up in a small town where her family owned the local daily paper, and where she worked in the newsroom after school and during the summer, Lisa got “ink” on her fingers at an early age. As a result, her background in the communications industry makes her uniquely qualified to understand the importance of telling a story well – no matter through what medium.
Lisa has been a resident of Miami since 1981, and has worked in-house for a number of local institutions, including the local ABC affiliate, WPLG-TV; The Nightly Business Report on public television; Mount Sinai Medical Center; and Miami City Ballet. Her public relations agency client experience reads like a “Who’s Who” of major banks, law firms, real estate developers, retailers, cultural organizations and not-for-profits, including the Disabled Veterans’ Life Memorial Foundation, which built the American Veterans Disabled for Life Memorial in Washington, D.C.
Lisa is a graduate of Northwestern University and holds a master’s degree from the Columbia University Graduate School of Journalism.