In today’s ultra-competitive healthcare market, it takes more than competitive pricing and services to earn consumer loyalty. Strategic branding and marketing play a critical role in attracting and retaining customers. Brand Poets offers deep experience in the healthcare space, especially through our work on behalf of Medicare plan providers.
Enrollment season is the true test of any healthcare plan. Brand Poets creates multilingual print and digital Medicare enrollment materials that tell a compelling story, laying out plan options and benefits in a clear and attractive way.
Today’s seniors are online connecting with friends, family and even their doctors. We create effective online advertising campaigns — SMM, SEM, and GDN — designed to reach Medicare-eligible consumers right where they browse. We are constantly fine-tuning messaging for better connections, better ROI.
Our Medicare campaigns extend to outdoor advertising, such as billboards, bus shelters, vehicle wraps and more, as well as below-the-line strategies, including direct mail, internal flyers, forms and other communications. Brand Poets creates stunning graphics and messages that resonate uber-local.
Brand Poets has the team and experience required to develop distinctive market messages that comply with CMS guidelines. We work within all relevant Medicare marketing regulations to craft content that resonates with your target audience and motivates them to act.
Healthcare clients rely on Brand Poets for a service package tailored to their brand and budget. Connect with us today for a personalized proposal.
Source: Applying the MASB Brand Investment & Valuation Model, Marketing Accountability Standards Board, 2017. Ocean Tomo Annual Study of Intangible Assets 2015
