Healthcare Branding

Positioning Medicare brands for success

In today’s ultra-competitive healthcare market, it takes more than competitive pricing and services to earn consumer loyalty. Strategic branding and marketing play a critical role in attracting and retaining customers. Brand Poets offers deep experience in the healthcare space, especially through our work on behalf of Medicare plan providers.

Where Healthcare Brands Thrive

Brand Poets is a full-service branding and marketing agency, but three key services help healthcare clients stand apart.

Enrollment Materials

Enrollment season is the true test of any healthcare plan. Brand Poets creates multilingual print and digital Medicare enrollment materials that tell a compelling story, laying out plan options and benefits in a clear and attractive way.

Digital Marketing

Today’s seniors are online connecting with friends, family and even their doctors. We create effective online advertising campaigns — SMM, SEM, and GDN — designed to reach Medicare-eligible consumers right where they browse. We are constantly fine-tuning messaging for better connections, better ROI.

Outdoor & Below the Line

Our Medicare campaigns extend to outdoor advertising, such as billboards, bus shelters, vehicle wraps and more, as well as below-the-line strategies, including direct mail, internal flyers, forms and other communications. Brand Poets creates stunning graphics and messages that resonate uber-local.

Creativity Meets Compliance

Brand Poets has the team and experience required to develop distinctive market messages that comply with CMS guidelines. We work within all relevant Medicare marketing regulations to craft content that resonates with your target audience and motivates them to act.

Case Study

Nicklaus Children’s Hospital | Victor Center

Doctors HealthCare Plans Inc.

The scope of what’s possible

Healthcare clients rely on Brand Poets for a service package tailored to their brand and budget. Connect with us today for a personalized proposal.

Must haves

  • Visual identity package
  • Mission, vision and values
  • Campaign Landing page design/development
  • Digital marketing

May include

  • Media production
  • Social media content
  • Email marketing
  • Reputation management

How Consistent Branding Increases Value

We Take Healthcare
Brands Further

Source: Applying the MASB Brand Investment & Valuation Model, Marketing Accountability Standards Board, 2017. Ocean Tomo Annual Study of Intangible Assets 2015

Unleash Your Potential

If you’re exploring brand strategy for a healthcare brand, start by speaking with Brand Poets. We power success for wellness clients nationwide.

Thanks for contacting us!

Skip to content