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Health & Wellness Branding

Positioning for success.

In today’s ultra-competitive healthcare market, it takes more than competitive pricing and benefits to earn consumer loyalty. Strategic branding and marketing play a critical role in attracting and retaining customers. Brand Poets offers deep experience in the health and wellness space, especially through our work on behalf of Medicare plan providers and luxury medical spas.

Mockup of a responsive website design displayed on multiple devices, showcasing the NESC brand with images of founders and text highlighting their expertise in aesthetic and wellness services.

Where Wellness Brands Thrive

Brand Poets is a full-service branding and marketing agency, but three key services help hospitals, medicare and medical spa clients stand apart.

Yellow and green triangular graphic representing Mergers and Acquisitions branding, emphasizing clarity and value in business strategy.

Enrollment Materials

Enrollment season is the true test of any healthcare plan. Brand Poets creates multilingual print and digital Medicare enrollment materials that tell a compelling story, laying out plan options and benefits in a clear and attractive way.

Red rhombus shape symbolizing branding value in mergers and acquisitions, emphasizing marketability and shareholder revenue.

Digital Marketing

Today’s seniors are online connecting with friends, family and even their doctors. We create effective online advertising campaigns — SMM, SEM, and GDN — designed to reach Medicare-eligible consumers right where they browse. We are constantly fine-tuning messaging for better connections, better ROI.

Graphic representing merger and acquisition branding concepts, featuring abstract shapes in orange and yellow, symbolizing increased shareholder revenue and customer loyalty.

Outdoor & Below the Line

Our Medicare campaigns extend to outdoor advertising, such as billboards, bus shelters, vehicle wraps and more, as well as below-the-line strategies, including direct mail, internal flyers, forms and other communications. Brand Poets creates stunning graphics and messages that resonate uber-local.

Creativity Meets Compliance

Brand Poets has the team and experience required to develop distinctive market messages that comply with CMS guidelines. We work within all relevant Medicare marketing regulations to craft content that resonates with your target audience and motivates them to act.

Light blue semicircle graphic representing brand value in the context of enterprise value and branding strategy for mergers and acquisitions.
Healthcare enrollment materials featuring brochures and flyers from Doctors HealthCare Plans, emphasizing benefits and deadlines, designed for Medicare-eligible consumers.
Enrollment
Retention
Multilingual
Healthcare
Enrollment
Case Study
Multilingual
Healthcare
Highly-Regulated
Ollie Pediatrics

Ollie Pediatrics

Jewish Community Services of South Florida

Jewish Community Services of South Florida

AERIS Aesthetic Surgery & Medicine

AERIS Aesthetic Surgery & Medicine

Family interacting with a baby, showcasing affection, with Nicklaus Children's Hospital and Victor Center logos visible.

Nicklaus Children’s Hospital | Victor Center

Smiling girl pointing to her teeth in a natural setting, featuring the "Glossodontics" logo, emphasizing dental care and branding for oral health.

Glossodontics

Family enjoying a sunny day on a pier, with "Doctors Healthcare Plans, Inc." logo prominently displayed, representing a new-to-market healthcare brand.

Doctors HealthCare Plans Inc.

Smiling woman applying cream to her face, representing cosmetic skincare for Dr. A's revitalization brand.

Dr. A, Revitalize Your Life

Smiling woman with curly hair in front of a vibrant red background, showcasing the logo of N|R Hair Salon.

NR Salon

Woman harvesting citrus fruits in a garden, with "Barefoot NUTRITION" logo prominently displayed, emphasizing a focus on health and nutrition.

Barefoot Nutrition

Jason Emer performing a cosmetic procedure on a patient under a bright lamp, showcasing expertise in aesthetic treatments.

Jason Emer, MD

Elderly person holding a photo of a grandparent and child, surrounded by vintage photographs, representing family memories and connection, related to Van Orsdel Funeral & Cremation Services.

Van Orsdel Funeral & Cremation Services

Medical professionals discussing patient care at KidneySpa, a renal health specialty center, featuring a doctor and a nurse in white lab coats.

KidneySpa

Neem Medical Spa logo overlaid on a textured leaf background, symbolizing health and wellness in branding and marketing initiatives.

Neem Medical Spa

Diverse women showcasing skincare and beauty at New England Skin Center, featuring elegant branding and a focus on rejuvenation.

New England Skin Center

Woman smiling and touching her face, showcasing skincare, with "medyglobal" logo prominently displayed, relevant to cosmetic and wellness branding.

Medyglobal America

Hand pointing at a transparent blue maze puzzle, symbolizing problem-solving and strategic thinking in healthcare branding and marketing.
Green semi-circle graphic representing branding concepts for mergers and acquisitions strategy.

The scope of what’s possible

Healthcare clients rely on Brand Poets for a service package tailored to their brand and budget. Connect with us today for a personalized proposal.

Group of diverse professionals collaborating in a modern office setting, emphasizing teamwork and branding strategy for mergers and acquisitions.

Must haves

  • Visual identity package
  • Mission, vision and values
  • Campaign Landing page design/development
  • Digital marketing
Group of diverse professionals collaborating on branding strategies for mergers and acquisitions, emphasizing brand value and visual identity.

May include

  • Media production
  • Social media content
  • Email marketing
  • Reputation management
M&A brand strategy diagram illustrating key elements like mission, vision, values, customer messaging, and visual assets for effective merger branding.

How Consistent Branding Increases Value

We Take Healthcare
Brands Further

Source: Applying the MASB Brand Investment & Valuation Model, Marketing Accountability Standards Board, 2017. Ocean Tomo Annual Study of Intangible Assets 2015

Green abstract shape representing branding and design elements for M&A strategy.
Abstract orange and green graphic element representing brand strategy and visual identity in marketing context.

Unleash Your Potential

If you’re exploring brand strategy for a healthcare brand, start by speaking with Brand Poets. We power success for wellness clients nationwide.

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