In today’s market, schools must think like a business. That means strong branding, savvy marketing and a distinctive identity. Brand Poets provides expert guidance to independent and private schools, as well as school districts and higher education institutions. Our work includes branding, online advertising, collateral, events, capital campaigns and more.
Brand Poets powers the annual enrollment and admissions process with a suite of integrated tactics, including targeted online advertising for search and social platforms, search engine-optimized web content, direct mail campaigns, branded enrollment packets, and more.
Educational institutions stand apart from other businesses in their potential to inspire lifelong brand loyalty. We help alumni to stay connected to their alma mater through annual publications, ongoing giving campaigns, event branding and collateral, email marketing and more.
When it’s time for schools to grow, Brand Poets supports them through the process of planning and executing campus improvements. We help brand and market important capital campaigns with videos, presentations, websites, signage, naming opportunities, donor walls and more.
Beyond branding schools and helping them meet their annual enrollment goals, Brand Poets offers a suite of services to help schools thrive long-term. We develop platforms for capital campaigns, annual funds, major events, milestone year celebrations and more. These initiatives are critical to forging a deeper sense of community and to sustaining a school for generations.
Independent and private schools, school districts and higher education institutions rely on Brand Poets for services tailored to their brand and budget. Connect with us today for a personalized proposal.
Source: Applying the MASB Brand Investment & Valuation Model, Marketing Accountability Standards Board, 2017. Ocean Tomo Annual Study of Intangible Assets 2015
