April 2020

Bozorgi Law

The Challenge: Update the brand for social media and other digital media A leader in criminal and white collar defense cases, Bozorgi Law takes your defense seriously. So when it came to updating the [...]

Rey’s Cleaners

The Challenge: Create a new image for a luxe brand. Rey's Cleaners had built a reputation of craftsmanship and quality — we wanted to continue that them with their newly designed print and web [...]

March 2019

KidneySpa

The Challenge: Create a series of strategic documents outlining ambitious growth for the brand while streamlining marketing initiatives for a one-of-a-kind kidney speciality center KidneySpa is reimagining the dialysis experience with their high-touch, hi-tech [...]

Golden Rule Seafood

The Challenge: Revamp the brand identity and marketing collateral for a family-owned business with deep roots in South Florida An iconic South Florida landmark dating back to 1943, Golden Rule Seafood is a classic seafood [...]

University of Miami

The Challenge: Conceptualize and produce a live action video and a series of postcards to show the depth and breadth of the University’s DCIE programs After creating an extensive brochure for the University of Miami Division [...]

October 2018

Gallaher Valuation

The Challenge: Establish a revised brand identity for a leading commercial evaluation firm. As business partners come and go, companies must adapt gracefully to these transitions, which often necessitate a name change and occasionally [...]

Woodley’s Fine Furniture

The Challenge: Refresh and modernize a family-owned furniture brand. Modernizing any family business can be a challenge; after all, family is all about tradition. Still, sometimes it's necessary to scrap (or revise) tradition in order [...]

Jason Emer, MD

The Challenge: Craft copy for a renowned cosmetic surgeon and his new and improved website. While several of our clients are in the healthcare industry, we at Brand Poets are not medical professionals (not yet, [...]

Marketplace Cupertino

The Challenge: Create a website for a mixed-use shopping center in Silicon Valley in the hopes of attracting customers and retailers alike. Located in California's Silicon Valley, the city of Cupertino has experienced immense growth [...]

Doctors HealthCare Plans Inc.

The Challenge: Brand a new-to-market healthcare company in lightning speed The brainchild of a Florida healthcare industry veteran, Doctors HealthCare Plans required all of the essential components to launch a CMS-certified healthcare plan in [...]

May 2018

Temple Beth Am

The Challenge: Retain and grow the School. Increase membership and engage the current community members. Temple Beth Am, the House of the People, was founded in 1955, and boasts a thriving Day School and Reform [...]

July 2017

Global Educators Benchmark Group

The Challenge: Re-brand and re-position a highly-reputed organization for global appeal. The Global Education Benchmark Group (GEBG) is a coalition of independent schools with a mission to promote the development of global citizens through [...]

Super Kids Clubhouse

The Challenge: Update the brand and provide a much-needed website facelift for a children’s after-school activities center. Super Kids Clubhouse (SKC) is a private, 6,000-square-foot facility that offers educational activities, sports, martial arts, and [...]

Lafayette Elementary School

The Challenge: Streamline and curate the content for a D.C.-area elementary school website. Lafayette Elementary School is one of the largest and most reputable grade schools in the District of Columbia, serving more than 750 [...]

Boca Terry Luxury Bathrobes

The Challenge: Devise new positioning, strategic channels of marketing, and new digital strategy for a globally recognized luxury bathrobe company. For more than two decades, Boca Terry has been a global leader in the [...]

Steelbridge

The Challenge: Refresh and modernize the brand, digital presence and collateral for a leading real estate investment firm. Steelbridge is a boutique real estate private equity firm with a competitive advantage as both an accomplished [...]

Deering Estate & Deering Estate Foundation

The Challenge: Strengthen the Foundation's brand identity, clarify its position in the community, and develop collateral to support the Foundation's new and refined voice. Separately, develop new visitor collateral for the Estate. Founded in [...]

Palmer Trinity School

The Challenge: Increase enrollment, build brand awareness, and promote fundraising efforts for an independent episcopal school. Established in 1972, Palmer Trinity School prides itself on delivering academic excellence and providing a diverse, inclusive environment [...]