Lucho Escobar
Digital Strategist Lucho Escobar is our guru on all things code, leading the digital team in terms of website design & development email marketing, animation, video development, and virtual reality. Lucho brings a wealth [...]
February 2021
Junior Orange Bowl
The Challenge: Rebrand a community organization The Junior Orange Bowl is a local nonprofit that organizes artistic, competitive and multicultural experiences for young people. They stage events like the annual Junior Orange Bowl International Youth [...]
Amaira Med Spa
The Challenge: Launch a high-end brand of medical spas. Brand Poets has built a strong niche in the med spa sector, so when a new team approached us to help build a premier med spa [...]
January 2021
Methodica Learning
The Challenge: Help a new educational service startup go from concept to market through a range of branding and back office services. Methodica is an education startup that offers personalized learning solutions for students of [...]
New England Skin Center
The Challenge: Take an existing med spa/aesthetics company to the next level online through new web content, email marketing and social media.. Founded by two experienced medical professionals, New England Skin Center is a leading [...]
Bell Group
The Challenge: Help an educational consultancy go from concept to market through a range of branding and back office services. Bell Group is an educational consultancy that offers online learning solutions for students of all [...]
December 2020
5 Creative Ways to “UpCycle” Your Content
Did you know you could be sitting on a treasure trove of content worth sharing with just a few creative tweaks? A [...]
November 2020
Let’s Play the Name Game
Strategies for Naming Products & Businesses When it comes to branding your product or service, the logical place to start is the [...]
Fortis Medical Group
The Challenge: Create a leave-behind piece that people want to hang on to without breaking the bank. Fortis Medical Group had built a reputation of industry expertise and proven results — we wanted to [...]
Palace Bar & Restaurant
The Challenge: Create a new e-commerce website with reservation capabilities and develop a social media strategy Miami's #1 LGBTQ destination, Palace Bar & Restaurant does brunch a bit differently. So when it came to [...]
October 2020
Christian Cipriani
Wordsmith Christian Cipriani is an experienced copywriter, brand strategist and creative director. He likes turning marketing problems into strong creative solutions that come to life with language, design and technology. His client experience spans industries, [...]
Estefania Garcia
Account Manager Estefania Garcia is an account manager working directly with Brand Poet’s clients to achieve their brand goals. She is a marketing and communications professional who has previously worked with Royal Caribbean International, [...]
September 2020
Make Real Money with Virtual Business Tools
This month, we’re continuing to share tips and insights for small business-owners that can help them thrive in a tough economy. (Plus, [...]
August 2020
The Power of Local Search
Having a website has long been thought of as the key to doing business with the world. But most businesses aren’t global [...]
Reduce Social Distance with Social Media
It may seem like social media is only good for arguing, but as a business-owner, it can also be a strong tool [...]
June 2020
Re Opening The Right Way
At the start of the COVID-19 pandemic, businesses large and small were scrambling to figure out how they would rise to the [...]
April 2020
Bozorgi Law
The Challenge: Update the brand for social media and other digital media A leader in criminal and white collar defense cases, Bozorgi Law takes your defense seriously. So when it came to updating the [...]
Rey’s Cleaners
The Challenge: Create a new image for a luxe brand. Rey's Cleaners had built a reputation of craftsmanship and quality — we wanted to continue that them with their newly designed print and web [...]
Van Orsdel Funeral & Cremation Services
The Challenge: Rebrand and modernize a trusted family-owned brand. Van Orsdel Funeral & Cremation Services needed both a visual and message refresh to the brand. We leveraged the newly designed interiors to build a [...]
Let’s Talk About Text
SMS makes marketing more direct than ever If you’re anything like most people, your morning probably starts on the phone checking Facebook notifications, Twitter mentions and, of course, email. But how [...]
March 2020
The Power of Brand Love
Brand loyalty isn't logical — it's emotional The well-known ad agency Saatchi & Saatchi often talks of creating “Lovemarks”, which is their way of saying that great brands need to bond [...]
February 2020
Art of Pop Up
Sometimes it pays to not be permanent People love novelty. The food truck craze of the mid-2010s was built almost entirely on the novelty of, “Where will it be next?” [...]
It’s a New Year. Is It Time for a New Brand?
“When do I know it’s time to rebrand?” We hear this question a lot, and there’s no one-size-fits-all answer. Businesses rebrand all the time for many different reasons. Maybe they’re [...]
January 2020
Get Boosted: The Art of Paid Social Media
A funny thing happens when you minimize the personal information you share with Instagram. You don’t see fewer ads. You see weird ads, from C-list influencers to crypto scams. And [...]
The Business Marketing Power of YouTube
In case you weren’t sure, Google is the world’s largest search engine. But do you know who’s next? It ain’t Bing. YouTube is now the second largest search engine. When [...]
December 2019
Unforgettable Events Start with Branding & Design
With more events than ever, how do you make your event stand out? Through strong and consistent branding. A good brand is more than just a logo. It’s a state [...]
October 2019
Can Printing Really be Sustainable? (Pssst…Yes)
Sustainability is one of those buzzwords that gets used so often that it can sometimes feels like it’s losing meaning. But when it comes to printing, being truly sustainable is [...]
You’re So Trending Right Now: How to Capitalize on What’s Hot
As business owners, we are often tasked with the impossible: to get inside the heads and predict the desires of our consumers. Whether you’re dreaming up a new ad campaign [...]
September 2019
Up Your Pixel Game in 2020: Digital Marketing Trends
Digital marketing is continually progressing, and 2020 will bring several new digital marketing trends. When it comes to your marketing strategy, you want to make sure that your efforts are [...]
5 Rules for More E-ffective E-Marketing
We get far too many emails. We’re inundated with messaging, and our inbox bears the brunt of it. Even with our spam filters in overdrive, it’s a full-time job sorting [...]
August 2019
Brand vs Company: The Ultimate Personality Contest
As a marketing and branding agency, one of the first conversations we have with our clients revolves around brand identity. At some point in the discussion, someone in the boardroom [...]
Back-to-School Basics: Marketing for Educational Institutions
While students around the world are shopping for paper, pencils, and planners for the 2019-2020 school year, marketing firms are preparing educational institutions (preschools, grade schools, and universities alike) for [...]
July 2019
Get Real: Lessons Learned in Social Movement Marketing
In 2019, in conjunction with their #DreamCrazier campaign, Nike unveiled ten billboards from Downtown Los Angeles to Times Square. The ad features fencer and Olympic medalist Ibtihaj Muhammad, rejoicing over a [...]
May 2019
Think Small to Maximize Your Marketing Efforts
As business owners, we spend much of our marketing time and dollars introducing customers to our brand in a “big” way. Exhibit A: Your website, with carefully curated stock imagery, [...]
April 2019
“Your First Month is Free”: 3 Ways Small Businesses Can Use the Endowment Effect
You consider it for a moment. You tell yourself, it’s only a test drive. You’re not committing to it. “Sure,” you say. “Let’s do it.” On the outside, the salesman [...]
March 2019
Nano-Influencers: Why It Pays to Be Nano-Famous
Do you have less than 10,000 (but more than 1,000) followers on Instagram? Do you have a passion for a topic that could be considered a niche market? Are you [...]
Nicklaus Children’s Hospital | Victor Center
The Challenge: To design and develop a brand new website and collateral piece that caters to a diverse range of visitors The Victor Center for the Prevention of Jewish Genetic Diseases at Nicklaus Children's Hospital [...]
Golden Rule Seafood
The Challenge: Revamp the brand identity and marketing collateral for a family-owned business with deep roots in South Florida An iconic South Florida landmark dating back to 1943, Golden Rule Seafood is a classic seafood [...]
University of Miami
The Challenge: Conceptualize and produce a live action video and a series of postcards to show the depth and breadth of the University’s DCIE programs After creating an extensive brochure for the University of Miami Division [...]
Thanks for Your Feedback: The Dos and Don’ts of Reputation Management
There was a time when maintaining your reputation wasn’t so complicated. It meant that you kept a clean house, picked up after your dog, and generally behaved in ways that [...]
February 2019
Nicolette Gonzalez-Kakouris
Account Manager Born and raised in Miami, Florida, Nicolette Gonzalez-Kakouris brings a wealth of advertising and marketing experience to Brand Poets. A passionate and dedicated Project Manager, Nicolette’s relentless work ethic, collaborative approach, and consistently [...]
Romina Picón
Editor and Writer Romina Picón is a content marketing professional with more than 20 years of domestic and international experience in copywriting, translations, and branding. A goal-oriented strategist, Romina ensures the successful integration of corporate [...]
Go Live!: Using Facebook’s Top Feature to Make Face-to-Face Connections
If you’re of a certain age, you’ve been to (or have been invited to) a Mary Kay party. At these at-home socials, you’re treated to an afternoon of pampering and [...]
December 2018
In 2019, Health Care Companies Must Prioritize Branding
Is your hospital on Facebook? Whether you’ve “liked” it or not, the likelihood is that your local health care center is active on social media—Twitter, Instagram, perhaps even Snapchat. Doctors, [...]
November 2018
#Hashtags101: How #s Can Propel Your Social Media Presence
Hashtags are eleven years old. They’re nearly teenagers. And for that reason alone, it’s about time we sit down and have “the talk.” Let’s talk about #HowToHashtag.Back in 2007, a man [...]
October 2018
Gallaher Valuation
The Challenge: Establish a revised brand identity for a leading commercial evaluation firm. As business partners come and go, companies must adapt gracefully to these transitions, which often necessitate a name change and occasionally [...]
Woodley’s Fine Furniture
The Challenge: Refresh and modernize a family-owned furniture brand. Modernizing any family business can be a challenge; after all, family is all about tradition. Still, sometimes it's necessary to scrap (or revise) tradition in order [...]