There’s Always a Strategy
A good story doesn’t just appear out of thin air. Stories are the backbone of all branding, forged and crafted into the ideal message for the product. Without them, marketing campaigns can fall flat...Read More
September 2017
Jessica Benitez
Senior Art Director As Brand Poets’ Senior Art Director, Jessica Benitez has crafted a wide range of print-based materials, from e-blasts, brochures and brand logos to large-scale displays, advertisements and billboards. A meticulous and diligent [...]
August 2017
Gripped By The Power of The GIF
In the era of social media sharing, the word GIF has become part of our vernacular...Read More
Just Pin It
Which outlet best communicates your message? Between Instagram, Twitter, LinkedIn, Facebook and Snapchat, the sky’s the limit for brand awareness and circulation...Read More
July 2017
Boy or Girl?
Boys watch sports and drive fast cars; girls try on shoes and play with makeup. Girls like pink. Boys like blue. These broad, clichéd gender stereotypes...Read More
Global Educators Benchmark Group
The Challenge: Re-brand and re-position a highly-reputed organization for global appeal. The Global Education Benchmark Group (GEBG) is a coalition of independent schools with a mission to promote the development of global citizens through [...]
Nino Salvaggio’s Traditions
coming soon
Super Kids Clubhouse
The Challenge: Update the brand and provide a much-needed website facelift for a children’s after-school activities center. Super Kids Clubhouse (SKC) is a private, 6,000-square-foot facility that offers educational activities, sports, martial arts, and [...]
Lafayette Elementary School
The Challenge: Streamline and curate the content for a D.C.-area elementary school website. Lafayette Elementary School is one of the largest and most reputable grade schools in the District of Columbia, serving more than 750 [...]
Boca Terry Luxury Bathrobes
The Challenge: Devise new positioning, strategic channels of marketing, and new digital strategy for a globally recognized luxury bathrobe company. For more than two decades, Boca Terry has been a global leader in the [...]
Steelbridge
The Challenge: Refresh and modernize the brand, digital presence and collateral for a leading real estate investment firm. Steelbridge is a boutique real estate private equity firm with a competitive advantage as both an accomplished [...]
Brian Leahy
Wordsmith Brian Leahy is a professional storyteller who has tackled nearly every form of the written word—from websites, brochures, and billboards to grant proposals, social media campaigns, and exam preparation materials. A graduate of [...]
Nathalie Vizzoco
Account Director & Orchestrator With over 25 years experience in marketing, advertising and sales, Nathalie began her career with the renowned advertising agency Saatchi & Saatchi in New York. She then worked on the [...]
Spencer Macli
Account Manager Spencer adds a decade of marketing and advertising experience to the Accounts Teams at Brand Poets. From Princeton to Miami Beach to Washington D.C., Spencer has worked for agencies and large brands, [...]
Lisa Treister
Strategist Lisa Treister is one of the most experienced communications professionals in South Florida. During her career, she has been a newspaper reporter and editor, television news producer, magazine writer, in-house media relations specialist [...]
Andy Mayobre
Business Advisor & Operations Andy Mayobre is a former Financial and Management Executive with extensive experience with local and major global enterprises. He specializes in resolving issues, guiding business turnarounds, leading through change, improving [...]
Tana M. Llinas
Founder & Visionary Tana is a multi-disciplinary designer, speaker, and business woman with more than 15 years of experience in the creative field. She has worked with organizations, top creative agencies, and local & [...]
Deering Estate Foundation
The Challenge: Create a sub-brand for a non-profit foundation gala and fundraiser. Founded in 1989, the Deering Estate Foundation is a community-based charitable organization and the philanthropic arm of the Deering Estate preserve. As [...]
Palmer Trinity School
The Challenge: Increase enrollment, build brand awareness, and promote fundraising efforts for an independent episcopal school. Established in 1972, Palmer Trinity School prides itself on delivering academic excellence and providing a diverse, inclusive environment [...]