Editor and Writer Romina Picón is a content marketing professional with 20 years of domestic and international experience in copywriting, translations, and branding, and a career of achievements motivated to reach goals. A strategist [...]
If you’re of a certain age, you’ve been to (or have been invited to) a Mary Kay party. At these at-home socials, you’re treated to an afternoon of pampering and [...]
Is your hospital on Facebook? Whether you’ve “liked” it or not, the likelihood is that your local health care center is active on social media—Twitter, Instagram, perhaps even Snapchat. Doctors, [...]
Hashtags are eleven years old. They’re nearly teenagers. And for that reason alone, it’s about time we sit down and have “the talk.” Let’s talk about #HowToHashtag.Back in 2007, a man [...]
The Challenge: Establish a revised brand identity for a leading commercial evaluation firm. As business partners come and go, companies must adapt gracefully to these transitions, which often necessitate a name change and occasionally [...]
The Challenge: Refresh and modernize a family-owned furniture brand. Modernizing any family business can be a challenge; after all, family is all about tradition. Still, sometimes it's necessary to scrap (or revise) tradition in order [...]
The Challenge: Craft copy for a renowned cosmetic surgeon and his new and improved website. While several of our clients are in the healthcare industry, we at Brand Poets are not medical professionals (not yet, [...]
The Challenge: Create a website for a mixed-use shopping center in Silicon Valley in the hopes of attracting customers and retailers alike. Located in California's Silicon Valley, the city of Cupertino has experienced immense growth [...]
There are those individuals—a handful, perhaps—who stood in front of the fifth grade classroom and delivered that book report effortlessly, with a permanent smile on their face and not an [...]
The Challenge: Brand a new-to-market healthcare company in lightning speed The brainchild of a Florida healthcare industry veteran, Doctors HealthCare Plans required all of the essential components to launch a CMS-certified healthcare plan in [...]
When you think of the phrase “family business,” what values come to mind? For American consumers, those values tend to be trust, relationships, and quality. Numerous polls suggest that the [...]
It’s likely that you know the name Campari. If you’re not a fan of their liqueur (or the Campari Group suite of alcoholic beverages), then perhaps you’ve spotted a reproduction [...]
In early 2016, shoppers at The Grove—a popular, outdoor retail and entertainment complex in Los Angeles—found themselves in the midst of a crash landing site: A 17-foot-tall UFO sat buried [...]
Miami city commissioners recently approved a public referendum on David Beckham’s Major League Soccer complex, which features a 25,000-seat stadium, retail, restaurant and office space, a hotel, and a public park, [...]
Editor and Writer An expert in general business among other topics, Rochelle works for magazines, websites, universities, corporate clients and nonprofits, on projects ranging from half-page blog entries to 200-page books. Her projects have included: [...]
Last October, at the inaugural Forces of Fashion conference hosted by Vogue magazine, celebrity designer Marc Jacobs discussed his frustration with the social media app Instagram and his reason for [...]
In the early twentieth century, vaudeville and silent film star Roscoe “Fatty” Arbuckle was at the top of his game. A predecessor and mentor to Charlie Chaplin, Buster Keaton, and [...]
Did you know that the Royal Family has its own website? They do. The address is “royal.uk” (catchy, right?), and it’s not your typical government website. While “whitehouse.gov” has some [...]
If you live in a metropolis, or even in a fairly large city, then you likely passed a dozen yoga studios, three meditation centers, and at least one sound bath [...]
The Challenge: Retain and grow the School. Increase membership and engage the current community members. Temple Beth Am, the House of the People, was founded in 1955, and boasts a thriving Day School and Reform [...]
Remember those nights when you stayed up until 3AM, quarantined in your university dorm room, writing 15-page research papers about books you barely understood? In those moments, you likely wondered: [...]
You are a realtor, broker or sales associate ready to launch your brand. You have a stellar logo that a friend created for you, business cards designed and printed at [...]
It happened in an instant. All of a sudden, the world was buying coffee with Starbucks accounts, accessible via a card we keep in our wallet, an app we store [...]
Remember when shopping was complicated? You put the kids in the car. You battled traffic and fought over parking spaces. You went to the department store. You browsed. You bought. [...]
Social media has revolutionized our culture in myriad ways, drastically altering the way that companies interact with consumers. But advantages comes at a cost...Read More
Love it or hate it, digital marketing is a must for brands. But don't cross print off the list just yet....Read More
Digital Manager At Brand Poets, Paulo Pinto is our guru on all things digital, leading the website design and development for our various clients as well as e-marketing, social media management, and app development. [...]
Brand voice is the tone with which a brand speaks to its audience, and it determines every aspect of a company’s communication: website content, blog content, newsletters, social media posts, packaging, etc....Read More
Ever feel like you are being followed online? Welcome to remarketing - the online advertiser's tool use to follow-up with previous customers… or make a second attempt at a sale with visitors who failed to purchase...Read More
Snapchatters consist of about 173 million daily active users around the world, including some major corporations that have joined the platform to target the platform’s millennial demographic. All of those brands have a vested interest in the 17 to 24 demographic...Read More
Free content is not an original concept. YouTube hosts billions of free videos. Podcasts can be streamed free. Music can be streamed free...Read More
Consumers today are constantly being bombarded with messages of social activism. It’s one invitation after another to join an endless tug-of-war....Read More
A good story doesn’t just appear out of thin air. Stories are the backbone of all branding, forged and crafted into the ideal message for the product. Without them, marketing campaigns can fall flat...Read More
Senior Art Director As Brand Poets’ Senior Art Director, Jessica Benitez has crafted a wide range of print-based materials, from e-blasts, brochures and brand logos to large-scale displays, advertisements and billboards. A meticulous and diligent [...]
In the era of social media sharing, the word GIF has become part of our vernacular...Read More
Which outlet best communicates your message? Between Instagram, Twitter, LinkedIn, Facebook and Snapchat, the sky’s the limit for brand awareness and circulation...Read More
Boys watch sports and drive fast cars; girls try on shoes and play with makeup. Girls like pink. Boys like blue. These broad, clichéd gender stereotypes...Read More
The Challenge: Re-brand and re-position a highly-reputed organization for global appeal. The Global Education Benchmark Group (GEBG) is a coalition of independent schools with a mission to promote the development of global citizens through [...]
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The Challenge: Update the brand and provide a much-needed website facelift for a children’s after-school activities center. Super Kids Clubhouse (SKC) is a private, 6,000-square-foot facility that offers educational activities, sports, martial arts, and [...]
The Challenge: Streamline and curate the content for a D.C.-area elementary school website. Lafayette Elementary School is one of the largest and most reputable grade schools in the District of Columbia, serving more than 750 [...]
The Challenge: Devise new positioning, strategic channels of marketing, and new digital strategy for a globally recognized luxury bathrobe company. For more than two decades, Boca Terry has been a global leader in the [...]
The Challenge: Refresh and modernize the brand, digital presence and collateral for a leading real estate investment firm. Steelbridge is a boutique real estate private equity firm with a competitive advantage as both an accomplished [...]
WordsmithBrian Leahy is a professional storyteller who has tackled nearly every form of the written word—from websites, brochures, and billboards to grant proposals, social media campaigns, and exam preparation materials. A graduate of New York [...]
Brand Manager With over 25 years experience in marketing, advertising and sales, Nathalie began her career with the renowned advertising agency Saatchi & Saatchi in New York. She then worked on the client side [...]
Account Manager Spencer adds a decade of marketing and advertising experience to the Accounts Teams at Brand Poets. From Princeton to Miami Beach to Washington D.C., Spencer has worked for agencies and large brands, [...]
Strategist Lisa Treister is one of the most experienced communications professionals in South Florida. During her career, she has been a newspaper reporter and editor, television news producer, magazine writer, in-house media relations specialist [...]
Business Advisor & Operations Andy Mayobre is a former Financial and Management Executive with extensive experience with local and major global enterprises. He specializes in resolving issues, guiding business turnarounds, leading through change, improving procedures, [...]
Founder & Creative DirectorTana is a multi-disciplinary award-winning designer, speaker, and business woman with more than 17 years of experience in the creative field. She has worked with organizations, top creative agencies, and local & [...]
The Challenge: Create a sub-brand for a non-profit foundation gala and fundraiser. Founded in 1989, the Deering Estate Foundation is a community-based charitable organization and the philanthropic arm of the Deering Estate preserve. As [...]
