About Tana Llinas

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So far Tana Llinas has created 83 blog entries.

March 2020

The Power of Brand Love

Brand loyalty isn't logical — it's emotional The well-known ad agency Saatchi & Saatchi often talks of creating “Lovemarks”, which is their way of saying that great brands need to bond [...]

February 2020

January 2020

December 2019

October 2019

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March 2019


The Challenge: Create a series of strategic documents outlining ambitious growth for the brand while streamlining marketing initiatives for a one-of-a-kind kidney speciality center KidneySpa is reimagining the dialysis experience with their high-touch, hi-tech [...]

Golden Rule Seafood

The Challenge: Revamp the brand identity and marketing collateral for a family-owned business with deep roots in South Florida An iconic South Florida landmark dating back to 1943, Golden Rule Seafood is a classic seafood [...]

University of Miami

The Challenge: Conceptualize and produce a live action video and a series of postcards to show the depth and breadth of the University’s DCIE programs After creating an extensive brochure for the University of Miami Division [...]

February 2019

Nicolette Gonzalez-Kakouris

Account Manager Born and raised in Miami, Florida, Nicolette Gonzalez-Kakouris brings a wealth of advertising and marketing experience to Brand Poets. A passionate and dedicated Project Manager, Nicolette’s relentless work ethic, collaborative approach, and consistently [...]

Romina Picón

Editor and Writer Romina Picón is a content marketing professional with more than 20 years of domestic and international experience in copywriting, translations, and branding. A goal-oriented strategist, Romina ensures the successful integration of corporate [...]

December 2018

November 2018

October 2018

Gallaher Valuation

The Challenge: Establish a revised brand identity for a leading commercial evaluation firm. As business partners come and go, companies must adapt gracefully to these transitions, which often necessitate a name change and occasionally [...]

Woodley’s Fine Furniture

The Challenge: Refresh and modernize a family-owned furniture brand. Modernizing any family business can be a challenge; after all, family is all about tradition. Still, sometimes it's necessary to scrap (or revise) tradition in order [...]

Jason Emer, MD

The Challenge: Craft copy for a renowned cosmetic surgeon and his new and improved website. While several of our clients are in the healthcare industry, we at Brand Poets are not medical professionals (not yet, [...]

Marketplace Cupertino

The Challenge: Create a website for a mixed-use shopping center in Silicon Valley in the hopes of attracting customers and retailers alike. Located in California's Silicon Valley, the city of Cupertino has experienced immense growth [...]

Doctors HealthCare Plans Inc.

The Challenge: Brand a new-to-market healthcare company in lightning speed The brainchild of a Florida healthcare industry veteran, Doctors HealthCare Plans required all of the essential components to launch a CMS-certified healthcare plan in [...]

September 2018

August 2018

July 2018

Rochelle Broder-Singer

Editor and Writer An expert in general business among other topics, Rochelle works for magazines, websites, universities, corporate clients and nonprofits, on projects ranging from half-page blog entries to 200-page books. Her projects have included: [...]

June 2018

May 2018

Temple Beth Am

The Challenge: Retain and grow the School. Increase membership and engage the current community members. Temple Beth Am, the House of the People, was founded in 1955, and boasts a thriving Day School and Reform [...]

April 2018

March 2018

February 2018

January 2018

Paulo Pinto

Digital Manager At Brand Poets, Paulo Pinto is our guru on all things digital, leading the website design and development for our various clients as well as e-marketing, social media management, and app development.   [...]