Temple Beth Am
The Challenge: Retain and grow the School. Increase membership and engage the current community members. Temple Beth Am, the House of the People, was founded in 1955, and boasts a thriving Day School and Reform [...]
May 2018
April 2018
What Is a White Paper—and Why Should I Write One?
Remember those nights when you stayed up until 3AM, quarantined in your university dorm room, writing 15-page research papers about books you barely understood? In those moments, you likely wondered: [...]
Create Your Niche in 3 Steps
You are a realtor, broker or sales associate ready to launch your brand. You have a stellar logo that a friend created for you, business cards designed and printed at [...]
March 2018
Omni-channel: The Art of Crafting a Seamless Customer Experience
It happened in an instant. All of a sudden, the world was buying coffee with Starbucks accounts, accessible via a card we keep in our wallet, an app we store [...]
February 2018
You Click It, You Buy It: The Inevitable Rise of Mobile Commerce
Remember when shopping was complicated? You put the kids in the car. You battled traffic and fought over parking spaces. You went to the department store. You browsed. You bought. [...]
How to Avoid Social Media Scams in the Oversharing Age
Social media has revolutionized our culture in myriad ways, drastically altering the way that companies interact with consumers. But advantages comes at a cost...Read More
January 2018
“You Can’t Swipe It” & Other Reasons to Reconsider Print Marketing
Love it or hate it, digital marketing is a must for brands. But don't cross print off the list just yet....Read More
Paulo Pinto
Digital Manager At Brand Poets, Paulo Pinto is our guru on all things digital, leading the website design and development for our various clients as well as e-marketing, social media management, and app development. [...]
3 Misconceptions About Finding Your Brand Voice
Brand voice is the tone with which a brand speaks to its audience, and it determines every aspect of a company’s communication: website content, blog content, newsletters, social media posts, packaging, etc....Read More
December 2017
Smart Cookies: Making the Case for Remarketing
Ever feel like you are being followed online? Welcome to remarketing - the online advertiser's tool use to follow-up with previous customers… or make a second attempt at a sale with visitors who failed to purchase...Read More
November 2017
To Snap… or Not to Snap?
Snapchatters consist of about 173 million daily active users around the world, including some major corporations that have joined the platform to target the platform’s millennial demographic. All of those brands have a vested interest in the 17 to 24 demographic...Read More
October 2017
When Free Content Pays Off—and When It Doesn’t
Free content is not an original concept. YouTube hosts billions of free videos. Podcasts can be streamed free. Music can be streamed free...Read More
Say No To Neutrality
Consumers today are constantly being bombarded with messages of social activism. It’s one invitation after another to join an endless tug-of-war....Read More
September 2017
There’s Always a Strategy
A good story doesn’t just appear out of thin air. Stories are the backbone of all branding, forged and crafted into the ideal message for the product. Without them, marketing campaigns can fall flat...Read More
Jessica Benitez
Senior Art Director As Brand Poets’ Senior Art Director, Jessica Benitez has crafted a wide range of print-based materials, from e-blasts, brochures and brand logos to large-scale displays, advertisements and billboards. A meticulous and diligent [...]
August 2017
Gripped By The Power of The GIF
In the era of social media sharing, the word GIF has become part of our vernacular...Read More
Just Pin It
Which outlet best communicates your message? Between Instagram, Twitter, LinkedIn, Facebook and Snapchat, the sky’s the limit for brand awareness and circulation...Read More
July 2017
Boy or Girl?
Boys watch sports and drive fast cars; girls try on shoes and play with makeup. Girls like pink. Boys like blue. These broad, clichéd gender stereotypes...Read More
Global Educators Benchmark Group
The Challenge: Re-brand and re-position a highly-reputed organization for global appeal. The Global Education Benchmark Group (GEBG) is a coalition of independent schools with a mission to promote the development of global citizens through [...]
Nino Salvaggio’s Traditions
coming soon
Super Kids Clubhouse
The Challenge: Update the brand and provide a much-needed website facelift for a children’s after-school activities center. Super Kids Clubhouse (SKC) is a private, 6,000-square-foot facility that offers educational activities, sports, martial arts, and [...]
Lafayette Elementary School
The Challenge: Streamline and curate the content for a D.C.-area elementary school website. Lafayette Elementary School is one of the largest and most reputable grade schools in the District of Columbia, serving more than 750 [...]
Boca Terry Luxury Bathrobes
The Challenge: Devise new positioning, strategic channels of marketing, and new digital strategy for a globally recognized luxury bathrobe company. For more than two decades, Boca Terry has been a global leader in the [...]
Steelbridge
The Challenge: Refresh and modernize the brand, digital presence and collateral for a leading real estate investment firm. Steelbridge is a boutique real estate private equity firm with a competitive advantage as both an accomplished [...]
Brian Leahy
WordsmithBrian Leahy is a professional storyteller who has tackled nearly every form of the written word—from websites, brochures, and billboards to grant proposals, social media campaigns, and exam preparation materials. A graduate of New York [...]
Nathalie Vizzoco
Brand Manager With over 25 years experience in marketing, advertising and sales, Nathalie began her career with the renowned advertising agency Saatchi & Saatchi in New York. She then worked on the client side [...]
Spencer Macli
Account Manager Spencer adds a decade of marketing and advertising experience to the Accounts Teams at Brand Poets. From Princeton to Miami Beach to Washington D.C., Spencer has worked for agencies and large brands, [...]
Lisa Treister
Strategist Lisa Treister is one of the most experienced communications professionals in South Florida. During her career, she has been a newspaper reporter and editor, television news producer, magazine writer, in-house media relations specialist [...]
Andy Mayobre
Business Advisor & Operations Andy Mayobre is a former Financial and Management Executive with extensive experience with local and major global enterprises. He specializes in resolving issues, guiding business turnarounds, leading through change, improving procedures, [...]
Tana M. Llinas
Founder & Creative DirectorTana is a multi-disciplinary award-winning designer, speaker, and business woman with more than 17 years of experience in the creative field. She has worked with organizations, top creative agencies, and local & [...]
Deering Estate Foundation
The Challenge: Create a sub-brand for a non-profit foundation gala and fundraiser. Founded in 1989, the Deering Estate Foundation is a community-based charitable organization and the philanthropic arm of the Deering Estate preserve. As [...]
Palmer Trinity School
The Challenge: Increase enrollment, build brand awareness, and promote fundraising efforts for an independent episcopal school. Established in 1972, Palmer Trinity School prides itself on delivering academic excellence and providing a diverse, inclusive environment [...]