Can Printing Really be Sustainable? (Pssst…Yes)
Sustainability is one of those buzzwords that gets used so often that it can sometimes feels like it’s losing meaning. But when it comes to printing, being truly sustainable is [...]
October 2019
You’re So Trending Right Now: How to Capitalize on What’s Hot
As business owners, we are often tasked with the impossible: to get inside the heads and predict the desires of our consumers. Whether you’re dreaming up a new ad campaign [...]
September 2019
Up Your Pixel Game in 2020: Digital Marketing Trends
Digital marketing is continually progressing, and 2020 will bring several new digital marketing trends. When it comes to your marketing strategy, you want to make sure that your efforts are [...]
5 Rules for More E-ffective E-Marketing
We get far too many emails. We’re inundated with messaging, and our inbox bears the brunt of it. Even with our spam filters in overdrive, it’s a full-time job sorting [...]
August 2019
Brand vs Company: The Ultimate Personality Contest
As a marketing and branding agency, one of the first conversations we have with our clients revolves around brand identity. At some point in the discussion, someone in the boardroom [...]
Back-to-School Basics: Marketing for Educational Institutions
While students around the world are shopping for paper, pencils, and planners for the 2019-2020 school year, marketing firms are preparing educational institutions (preschools, grade schools, and universities alike) for [...]
July 2019
Get Real: Lessons Learned in Social Movement Marketing
Earlier this year, in conjunction with their #DreamCrazier campaign, Nike unveiled ten billboards from Downtown Los Angeles to Times Square. The ad features fencer and Olympic medalist Ibtihaj Muhammad, rejoicing over [...]
May 2019
Think Small to Maximize Your Marketing Efforts
As business owners, we spend much of our marketing time and dollars introducing customers to our brand in a “big” way. Exhibit A: Your website, with carefully curated stock imagery, [...]
April 2019
“Your First Month is Free”: 3 Ways Small Businesses Can Use the Endowment Effect
You consider it for a moment. You tell yourself, it’s only a test drive. You’re not committing to it. “Sure,” you say. “Let’s do it.” On the outside, the salesman [...]
March 2019
Nano-Influencers: Why It Pays to Be Nano-Famous
Do you have less than 10,000 (but more than 1,000) followers on Instagram? Do you have a passion for a topic that could be considered a niche market? Are you [...]
Nicklaus Children’s Hospital | Victor Center
The Challenge: To design and develop a brand new website and collateral piece that caters to a diverse range of visitors The Victor Center for the Prevention of Jewish Genetic Diseases at Nicklaus Children's Hospital [...]
Golden Rule Seafood
The Challenge: Revamp the brand identity and marketing collateral for a family-owned business with deep roots in South Florida An iconic South Florida landmark dating back to 1943, Golden Rule Seafood is a classic seafood [...]
University of Miami
The Challenge: Conceptualize and produce a live action video and a series of postcards to show the depth and breadth of the University’s DCIE programs After creating an extensive brochure for the University of Miami Division [...]
Thanks for Your Feedback: The Dos and Don’ts of Reputation Management
There was a time when maintaining your reputation wasn’t so complicated. It meant that you kept a clean house, picked up after your dog, and generally behaved in ways that [...]
February 2019
Nicolette Gonzalez-Kakouris
Account Manager Born and raised in Miami, Florida, Nicolette Gonzalez-Kakouris brings a wealth of advertising and marketing experience to Brand Poets. A passionate and dedicated Project Manager, Nicolette’s relentless work ethic, collaborative approach, and consistently [...]
Romina Picón
Editor and Writer Romina Picón is a content marketing professional with more than 20 years of domestic and international experience in copywriting, translations, and branding. A goal-oriented strategist, Romina ensures the successful integration of corporate [...]
Go Live!: Using Facebook’s Top Feature to Make Face-to-Face Connections
If you’re of a certain age, you’ve been to (or have been invited to) a Mary Kay party. At these at-home socials, you’re treated to an afternoon of pampering and [...]
December 2018
In 2019, Health Care Companies Must Prioritize Branding
Is your hospital on Facebook? Whether you’ve “liked” it or not, the likelihood is that your local health care center is active on social media—Twitter, Instagram, perhaps even Snapchat. Doctors, [...]
November 2018
#Hashtags101: How #s Can Propel Your Social Media Presence
Hashtags are eleven years old. They’re nearly teenagers. And for that reason alone, it’s about time we sit down and have “the talk.” Let’s talk about #HowToHashtag.Back in 2007, a man [...]
October 2018
Gallaher Valuation
The Challenge: Establish a revised brand identity for a leading commercial evaluation firm. As business partners come and go, companies must adapt gracefully to these transitions, which often necessitate a name change and occasionally [...]
Woodley’s Fine Furniture
The Challenge: Refresh and modernize a family-owned furniture brand. Modernizing any family business can be a challenge; after all, family is all about tradition. Still, sometimes it's necessary to scrap (or revise) tradition in order [...]
Jason Emer, MD
The Challenge: Craft copy for a renowned cosmetic surgeon and his new and improved website. While several of our clients are in the healthcare industry, we at Brand Poets are not medical professionals (not yet, [...]
Marketplace Cupertino
The Challenge: Create a website for a mixed-use shopping center in Silicon Valley in the hopes of attracting customers and retailers alike. Located in California's Silicon Valley, the city of Cupertino has experienced immense growth [...]
Selling the Vision: How to Deliver a Clear & Concise Presentation
There are those individuals—a handful, perhaps—who stood in front of the fifth grade classroom and delivered that book report effortlessly, with a permanent smile on their face and not an [...]
Doctors HealthCare Plans Inc.
The Challenge: Brand a new-to-market healthcare company in lightning speed The brainchild of a Florida healthcare industry veteran, Doctors HealthCare Plans required all of the essential components to launch a CMS-certified healthcare plan in [...]
September 2018
4 Bold Marketing Tips to Grow Your Family Business
When you think of the phrase “family business,” what values come to mind? For American consumers, those values tend to be trust, relationships, and quality. Numerous polls suggest that the [...]
What Campari Gets Right: The Creativity, Artistry and Poetry Behind Branding
It’s likely that you know the name Campari. If you’re not a fan of their liqueur (or the Campari Group suite of alcoholic beverages), then perhaps you’ve spotted a reproduction [...]
Suspense Marketing: Creating a Buzz About Your Next Big Thing
In early 2016, shoppers at The Grove—a popular, outdoor retail and entertainment complex in Los Angeles—found themselves in the midst of a crash landing site: A 17-foot-tall UFO sat buried [...]
August 2018
What Superstar Athletes Can Teach Us About Branding
Miami city commissioners recently approved a public referendum on David Beckham’s Major League Soccer complex, which features a 25,000-seat stadium, retail, restaurant and office space, a hotel, and a public park, [...]
July 2018
Rochelle Broder-Singer
Editor and Writer An expert in general business among other topics, Rochelle works for magazines, websites, universities, corporate clients and nonprofits, on projects ranging from half-page blog entries to 200-page books. Her projects have included: [...]
Couture Goes Live: Embracing the Power of Social Media
Last October, at the inaugural Forces of Fashion conference hosted by Vogue magazine, celebrity designer Marc Jacobs discussed his frustration with the social media app Instagram and his reason for [...]
Broadening Your Brand’s Reach with a Social Media Influencer Campaign
In the early twentieth century, vaudeville and silent film star Roscoe “Fatty” Arbuckle was at the top of his game. A predecessor and mentor to Charlie Chaplin, Buster Keaton, and [...]
What the Royal Family Can Teach Us About Branding
Did you know that the Royal Family has its own website? They do. The address is “royal.uk” (catchy, right?), and it’s not your typical government website. While “whitehouse.gov” has some [...]
June 2018
Mindful Marketing: Why Awareness and Authenticity Are Key in Advertising
If you live in a metropolis, or even in a fairly large city, then you likely passed a dozen yoga studios, three meditation centers, and at least one sound bath [...]
May 2018
Temple Beth Am
The Challenge: Retain and grow the School. Increase membership and engage the current community members. Temple Beth Am, the House of the People, was founded in 1955, and boasts a thriving Day School and Reform [...]
April 2018
What Is a White Paper—and Why Should I Write One?
Remember those nights when you stayed up until 3AM, quarantined in your university dorm room, writing 15-page research papers about books you barely understood? In those moments, you likely wondered: [...]
Create Your Niche in 3 Steps
You are a realtor, broker or sales associate ready to launch your brand. You have a stellar logo that a friend created for you, business cards designed and printed at [...]
March 2018
Omni-channel: The Art of Crafting a Seamless Customer Experience
It happened in an instant. All of a sudden, the world was buying coffee with Starbucks accounts, accessible via a card we keep in our wallet, an app we store [...]
February 2018
You Click It, You Buy It: The Inevitable Rise of Mobile Commerce
Remember when shopping was complicated? You put the kids in the car. You battled traffic and fought over parking spaces. You went to the department store. You browsed. You bought. [...]
How to Avoid Social Media Scams in the Oversharing Age
Social media has revolutionized our culture in myriad ways, drastically altering the way that companies interact with consumers. But advantages comes at a cost...Read More
January 2018
“You Can’t Swipe It” & Other Reasons to Reconsider Print Marketing
Love it or hate it, digital marketing is a must for brands. But don't cross print off the list just yet....Read More
Paulo Pinto
Digital Manager At Brand Poets, Paulo Pinto is our guru on all things digital, leading the website design and development for our various clients as well as e-marketing, social media management, and app development. [...]
3 Misconceptions About Finding Your Brand Voice
Brand voice is the tone with which a brand speaks to its audience, and it determines every aspect of a company’s communication: website content, blog content, newsletters, social media posts, packaging, etc....Read More
December 2017
Smart Cookies: Making the Case for Remarketing
Ever feel like you are being followed online? Welcome to remarketing - the online advertiser's tool use to follow-up with previous customers… or make a second attempt at a sale with visitors who failed to purchase...Read More
November 2017
To Snap… or Not to Snap?
Snapchatters consist of about 173 million daily active users around the world, including some major corporations that have joined the platform to target the platform’s millennial demographic. All of those brands have a vested interest in the 17 to 24 demographic...Read More
October 2017
When Free Content Pays Off—and When It Doesn’t
Free content is not an original concept. YouTube hosts billions of free videos. Podcasts can be streamed free. Music can be streamed free...Read More
Say No To Neutrality
Consumers today are constantly being bombarded with messages of social activism. It’s one invitation after another to join an endless tug-of-war....Read More
September 2017
There’s Always a Strategy
A good story doesn’t just appear out of thin air. Stories are the backbone of all branding, forged and crafted into the ideal message for the product. Without them, marketing campaigns can fall flat...Read More
Jessica Benitez
Senior Art Director As Brand Poets’ Senior Art Director, Jessica Benitez has crafted a wide range of print-based materials, from e-blasts, brochures and brand logos to large-scale displays, advertisements and billboards. A meticulous and diligent [...]