Diversify Your Marketing

PUBLISHED: November 1, 2021

Tips on how to make your marketing strategy work for you


With Facebook and Instagram’s recent outage on Oct. 4th, millions of users lacked access to their accounts for about 6 hours. Among these users, an average of 25 million are business accounts. This means 25 million businesses were blocked from using their major source of advertising. After a day of forced reflection, many of us were left asking the big question– “What would happen if Facebook and Instagram ceased to exist?” If this question stirred a panic, chances are you are not optimizing all the marketing tools available to you. In times like these, it’s best to go back to what we know. 


Email Marketing 

We’re going back to the basics with this one. Regularly sent e-blasts and e-newsletters are a cost-effective way to run 24/7 campaigns. Promotional emails are perfect for educating your audience and announcing new offers. Call-to-actions (CTA) seal the deal by redirecting traffic to your website and increasing brand awareness. 


Google Ads

There’s major power in Pay Per Click (PPC). Strategically places search and display ads, using custom filters, allow you to target your ideal audience. Over time, you will learn about your consumer’s profile while increasing your brand awareness.



This one is a no-brainer for those that keep up to date with social media trends. The video-only app hosts an average of 1 billion users per day. Many major brands have taken to the new platform to share a more personable, creative side to the business.


With integrating new practices comes the test factor. It’s important to put your strategies to practice, keep track of your insights, and adjust accordingly. Ultimately the world of marketing is ever-changing and we must be willing to change along with it. 



About Brand Poets

Founded by Tana M. Llinás, Brand Poets is a collective of strategists, storytellers, and digital artisans crafting smart, poignant campaigns that command attention.

Instagram: @BrandPoets


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