PUBLISHED: August 22, 2017
In the era of social media sharing, the word GIF has become part of our vernacular. For those who haven’t been introduced to the newest member of our lexicon, a GIF (“Graphics Interchange Format”) is a 2- or 3-second moving image that’s posted on the Internet. There are millions of GIFs floating around the World Wide Web, from cats with bulging eyes to political figures with lightning shooting out of their mouths.
GIFs are used for a multitude of reasons, but the goal is always the same: to grab attention. These miniature movie clips are designed to be viewed, shared and discussed. For branding agencies, GIFs are the “it girl” of the moment. Major corporations such as Starbucks, Kraft, Paramount and Stuart Weitzman have already adopted GIFs into their marketing strategies.
So, what’s the real value in these fleeting animations? Why are we so gripped by the GIF?
When scrolling through their Facebook feeds, consumers are 10 times more likely to stop and watch a GIF of a product as opposed to a single image. GIFs move traffic, get people talking, and capture consumers’ attention. Attention translates into traffic to your website, which of course translates into increased revenue. Whether this is a lasting fad or a flash in the pan, GIFs cannot and will not be ignored.
Published online at Community Newspapers.
About Brand Poets
Founded by Tana M. Llinas, Brand Poets is a collective of strategists, storytellers, and digital artisans crafting smart, poignant campaigns that command attention. www.brandpoets.com